John,

I know you don’t hear from me very often, but now that we’re a few weeks
past John’s historic and commanding primary win, I wanted to share a memo
with some of our top supporters (yes, that means you) about how we did.

It’s a bit long, but I think it’s really important that we show how we won
this primary and what we need to do to win in November. If you don’t have
time to read through it all right now, [ [link removed] ]could you please make a donation
right now to help us keep up with Dr. Oz’s self-funding campaign? With
less than four months until the general election, we need youse guys to
chip in whenever you can.

Alright, here ya go:

TO: Interested Parties
FR: Fetterman for PA
RE: How We Did It  

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John Fetterman racked up a huge margin of victory on primary night in
practically every part of the state, winning all 67 counties and every
demographic. As Senator Bob Casey observed, “I think it was a commanding
performance by John Fetterman…I have never seen in a major race for the United
State Senate, or governor, or even president, a more overwhelming primary
win.” In a race with 4 candidates on the ballot, Fetterman received more than
50% of the vote in 65 of 67 counties. And in 33 counties, nearly half the
counties in the state, his vote share was an incredible 70% or higher. 

[ [link removed] ]The map of John winning every country in PAThe New York Times, 5/23/22

Despite the final margin of victory, Fetterman didn’t have an easy primary.
While our campaign consistently outraised all of our opponents combined, an
outside super PAC kept overall spending on television at parity, with
$4,986,114 in total spending for Fetterman and $3,973,942 in spending for our
closest opponent. We were actually outspent in the Philadelphia and
Scranton-Wilkes Barre media markets. 

But the Fetterman campaign spent our money wisely, stuck to our plan, and made
every dollar spent on TV go farther than our opponents’. And because we relied
on grassroots donations to the campaign and not massive checks to super PACs,
we were able to take full advantage of the huge difference in advertising
rates paid by campaigns versus outside groups, and our campaign was able to
build a sustainable program that will scale for the general election.

[ [link removed] ]We were outspent in the primary and will likely be outspent in the general
election, too. Please consider making a donation today to help us keep up with
the corporate Super PACs and GOP million$ that will be spending on behalf of
Dr. Oz. 

 REDRAWING THE MAP FOR DEMOCRATS

We understood that to win Pennsylvania in a tough year like 2022, Democrats
have to do things differently. We cannot afford to focus almost exclusively on
Philadelphia and Pittsburgh while ignoring the rest of the state. Margins
matter, even in counties that Democrats are never going to turn blue, and it’s
become clear that Democrats need to be able to compete in rural counties as
well as urban ones. 

Since John launched his campaign 16 months ago with the slogan ‘Every County,
Every Vote,’ he has been clear that his campaign wouldn’t be writing off any
part of the state. John has traveled across Pennsylvania, not only doing
events but consistently drawing large, enthusiastic crowds in some of the
Commonwealth’s reddest counties. As a result, John has built up strong support
in the parts of the state where Democrats traditionally struggle. In fact,
John won 22 counties with more than 75% of the vote – and all but one of them
voted for Trump in 2020. 

[ [link removed] ]If we’re going to flip this seat in November, we need to win votes in every
county, not just those that are historically blue. Can you chip in today to
help fund our outreach programs so John can continue flipping historically red
counties?

This has also given John a head start on the general election. While most
nominees don’t start working to win over independent, moderate, and Republican
voters until after the primary, that has been a focal point of John’s campaign
since the very beginning. 

Even back in 2018, when John ran on the ticket with Governor Tom Wolf, he
traveled all over the state, putting over 80,000 miles on his truck as he
talked to voters in every corner — regardless of how red or blue. And with
John as his running mate, Gov. Wolf won the general election by almost a
million more votes than he did in 2014. John and Gov. Wolf also flipped six
counties that had been won by Donald Trump in 2016.

“He has a chance to reach voters who wouldn’t 

typically vote for a Democrat.”

The Atlantic, 5/17/22

John Fetterman is exactly the kind of candidate that so many said we needed
after Trump got elected: someone who can appeal to working class and rural
voters who have been leaving the Democratic Party. But at the same time, he is
the former four-term mayor of a town that is more than 70% Black, and has a
long record of work in the community. 

John performed well in Philadelphia on primary night – especially when you
consider that he was outspent on TV, it’s Kenyatta’s base (and “Philadelphia”
appeared next to his name on the ballot), and Lamb had nearly every major
endorsement in the city. 

In fact, as University of Pittsburgh Professor Lara Putnam pointed out,
outside of Kenyatta’s base in Philadelphia, John performed well across a
diversity of demographics, doing as well in precincts with large Black
populations as he did in mostly white precincts:  

[ [link removed] ]Allegheny county precincts by African American population who voted for
Fetterman
[ [link removed] ]Harrisburg precincts by African American population and Dem senate primary
results

Primary results show that John Fetterman can and will compete in every part of
Pennsylvania, including putting Republican counties, and Republican voters, in
play.  

[ [link removed] ]John has always been the Every Country, Every Vote candidate. By making a
donation today, you will support our work to reach and turnout voters across
PA.

THE PERFECT CANDIDATE FOR 2022

John has the right message, and is the right messenger, for a year like 2022.
In a tough midterm election in which traditional Democrats are going to
struggle, John doesn’t have to convince people he’s not like other Democrats
or other politicians – they can see it for themselves.

John is an authentic, straight-talking, no-BS populist whose style defies
conventional labels. He just is who he is, and voters respect that. Throughout
the primary, in fact, our opponents discovered just how hard it is to make
labels stick. A leaked memo from an opposing super PAC admitted as much,
noting that their main problem was that voters didn’t view John as too
progressive for Pennsylvania. 

At a time when the Beltway media and insiders try to classify all Democrats as
either part of the Bernie wing or the Biden wing, John defies categorization.
As Vox wrote, John has “staked out a path between the political left and the
center, and has developed a strong personal brand as a pragmatic outsider.” 

 “John Fetterman doesn’t just have supporters — he has fans.” 

– The Philadelphia Inquirer, 4/20/22 

As the Philadelphia Inquirer observed, “In a midterm election year when
Democrats are expected to struggle, Fetterman's outsized frame and
unconventional political demeanor has brought him something of a cult
following.” That’s made John a rare phenomenon: a Democrat who nonetheless has
a following that crosses partisan lines, and whose popularity isn’t
necessarily tied to the popularity of the Democratic Party.

John’s coalition is supporting him, no matter the Party’s approval rating.
That grassroots enthusiasm helped power our victory, and it’s going to take
that kind of enthusiasm to turn this seat blue in November. 

[ [link removed] ]John not only doesn’t look like a traditional politician, but he doesn't
act like one. That’s why he’s the candidate who can beat Dr. Oz in November.
Can you make a donation today to support his campaign?

 BUILDING A SMALL DOLLAR FUNDRAISING JUGGERNAUT 

The strategic decisions that helped make this victory possible date back to
the earliest days of the race. Starting with our first fundraising quarter, we
invested the money we raised back into the campaign in order to ramp up our
fundraising capacity. We built an aggressive digital fundraising operation and
invested heavily in acquisition in order to build up a big donor base. We also
went big on direct mail, a type of fundraising that some people might think is
outdated. (It helps that John is the special kind of candidate who can get
folks excited enough to write a check, find an envelope, and put it in a
mailbox.) 

Investing early and heavily in direct mail and in digital fundraising was a
calculated gamble, but it’s really paid off. We not only dramatically
outraised our opponents, we’ve also built a massive list of donors who can
give again and again.

* We’ve received over 600,000 contributions, from more than 200,000 unique
donors.
* Donations have come from more than 88% of Pennsylvania zip codes with the
most in-state donors of any candidate in this year’s Pennsylvania
primaries, Democrat or Republican. 
* The campaign’s average donation is $29, and more than 99% of Fetterman
donors have not given the maximum contribution and can give again. 
* In the first 24 hours following John’s primary win, and the campaign
raised $1.6 million.

[ [link removed] ]We wouldn’t be where we are today without the grassroots donations from
supporters like you. We are a people-funded campaign through and through. By
making a
$5 donation today, you will help us carry our momentum to
November. 

MOTIVATING AN UNMATCHED ORGANIZING OPERATION

Through a robust digital organizing program, the Fetterman campaign built an
active and engaged group of grassroots volunteers who knocked doors, made
calls, and sent texts to voters all across Pennsylvania. Powered by​
grassroots enthusiasm, the organizing operation contacted a staggering number
of voters between launch and the day of the primary, and then managed to
significantly scale it up during the get out the vote (GOTV) organizing
period. 

Over the course of the campaign:

* The operation sent 4.2 million text messages, including 1.8 million during
GOTV alone.
* Volunteers made nearly 120,000 phone calls to voters, more than half of
which were made during GOTV.
* The volunteer-led organizing program registered more than 88,000 supporter
IDs. 

[ [link removed] ]Organizing works. That’s why we are investing and growing our massive
mobilization team to reach as many voters as possible. Can you chip in today
to help fund it?

WHAT IT MEANS FOR THE GENERAL ELECTION

There is no sugarcoating that this is going to be a tough political
environment for Democrats. But John is a different kind of Democrat – someone
who inspires genuine grassroots enthusiasm, connects with working class
voters, and has proven that he can expand the map and win votes in both the
bluest and the reddest counties in Pennsylvania.

As the primary showed, John Fetterman is exactly the kind of candidate who can
win in a tough year for Democrats. He’s a unique candidate with a strong
personal brand that transcends partisanship, a massive grassroots fundraising
operation, and the ability to appeal not only to core Democratic voters, but
also to working class and rural voters in parts of the state where Democrats
often struggle. 

[ [link removed] ]I hope this memo helped show you that John is the exact candidate we
need to beat Dr. Oz and flip this seat in November. Can you make a
donation today to fund our campaign? Every single dollar makes a
difference for a people-powered campaign like ours.



[ [link removed] ]Donate now »



Thanks for reading.

More soon,

Joe

Joe Calvello
Director of Communications
John Fetterman for U.S. Senate




 


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