Dear John,

I'm personally reaching out because this is such a special way for you to have an even bigger impact this holiday -- and I don't want you to miss out.

Heifer has a $1,000,000 Matching Gift Opportunity for Cyber Monday. Donate now and your gift will actually go three times as far to help alleviate poverty around the world!
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How? For every $1 you invest in gifts for your family -- a generous investor will match it with $2 more -- so you have 3x the impact!

Please don't wait. We expect to exhaust this match quickly, and I know you'd appreciate being able to TRIPLE your impact for families around the world.

As a supporter, you know that when you give a goat, a cow, a flock of chicks, or honeybees, you set a family up for a lifetime of success. Not only do they gain steady income, the very future of their children is altered... and the whole community (and might I be so bold to say, the whole world) changes for the better.
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I am sure your inbox is flooded today with shopping offers and discounts -- but please choose to make a gift to Heifer (you can make a gift in someone's name and we'll mail a beautiful card -- it's the most meaningful holiday gift you can give!) Because, whether you choose a heifer, a goat, or give where most needed ... you'll have THREE times the impact.
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Thank you, thank you, thank you!

Christy Moore, Heifer International
(C) 2019 Heifer International

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