From Robert Reich <[email protected]>
Subject GOP launches the "most expansive, coordinated ad campaign on impeachment to date"
Date November 30, 2019 4:07 PM
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Dear MoveOn member,

Ambassador Gordon Sondland, a Donald Trump supporter who gave $1 million
to Trump's inauguration, testified under oath last week that "yes," there
was a quid pro quo and that "everyone was in the loop."^1

"Everyone" includes Trump, Vice President Mike Pence, Secretary of State
Mike Pompeo, former National Security Adviser John Bolton, and other
senior members of the Trump administration.

"We followed the President's orders," Sondland testified.^2

Case closed.

Sondland's testimony was devastating to Trump and should be the nail in
the coffin of his presidency. Which is why GOP operatives have launched
the "most expansive, coordinated ad campaign on impeachment to date," an
eye-popping $7 million campaign slamming impeachment as a political plot
against the president by Democrats.^3 Trump is also spending "a small
fortune on impeachment ads."^4

This is the moment, John. We have to put the pedal to the metal
to get the truth out to the American people and counteract the lies and
misinformation coming from the GOP propaganda machine.

That's why I'm writing to you. I've been following MoveOn's impeachment
campaign closely, and it appears that while MoveOn's raised enough to do
the most critical organizing and media outreach to move impeachment
forward, MoveOn's budget is stretched to its limits.

The bottom line? MoveOn's team is having to make hard choices right now
about just how much campaigning they can do—and what they have to skip
doing—just as we urgently need MoveOn to ramp up its efforts after
Congress returns from its Thanksgiving recess.



Will you join me and chip in $3 a week to support MoveOn's
all-hands-on-deck campaign to impeach, convict, and remove Donald Trump
from office?  (MoveOn will bill your weekly donation to your credit card
once a month starting today and will contact you shortly after Trump is no
longer president to see if you want to modify or cancel your weekly
donation.)

[ [link removed] ]Yes, I'll chip in weekly to help keep MoveOn's impeachment campaign
going for as long as it takes.

[ [link removed] ]No, I'm sorry, I can't chip in weekly.



Trump and GOP operatives don't have to make hard choices. They're spending
tens of millions of dollars given to them by millionaires and billionaires
to spread lies and misinformation.

So how do we turn this around? It starts with our grassroots power. We've
got to show lawmakers and the media just how many people are engaged in
the fight to impeach Trump. And to do that, MoveOn needs resources.
Because it costs money to:

* Keep phones on Capitol Hill ringing off the hook every single day;
* Expand billboards into more House and Senate districts;
* Run TV ads in critical districts;
* Follow every Trump-supporting lawmaker around the halls of Congress to
capture their cowardice on camera;
* Buy enough Facebook ads to promote protests across the country the day
before the impeachment vote; and
* Blanket the media with ads to counteract the lies and misinformation
coming from Trump's propaganda machine.

While we can win this fight without raising and spending as much as Trump
and his enablers do, we do have to raise enough to help engage Americans
all around the country. The good news is that if everyone receiving this
email pitched in just $1 a week, MoveOn would raise more than enough to
compete head-to-head with Trump.

But not everyone even opened this email. Fewer still have read this far.
And not everyone reading today can afford to pitch in even a little.



Which is why, John, if you can afford to, I hope you'll dig
deep and chip in $3 a week to help fund MoveOn's impeachment work, so that
we can go big and leave no stone unturned. Are you in? (MoveOn will bill
your weekly donation to your credit card once a month starting today and
will contact you shortly after Trump is no longer president to see if you
want to modify or cancel your weekly donation.)

[ [link removed] ]Yes, I'll chip in weekly to help keep MoveOn's impeachment campaign
going for as long as it takes.

[ [link removed] ]No, I'm sorry, I can't chip in weekly.



And I hope that you'll stay in this fight, even though it's hard and
upsetting.

Remember, things won't be this hard forever. There is a light at the end
of the tunnel. And if we fight for it, and work for it, and give this
everything we've got, we can reach that light sooner.

Thanks for all you do.

–Robert Reich

Sources:

1. "'Everyone was in the loop.' Sondland confirms quid pro quo," PBS
NewsHour, November 20, 2019
[link removed]

2. "'We Followed the President's Orders': Gordon Sondland's Testimony
Likely Assures Trump's Impeachment," The New Yorker, November 20, 2019
[ [link removed] ][link removed]

3. "POLITICO Playbook: House GOP group spending millions to beat up
Democrats on impeachment," Politico, November 18, 2019
[link removed]

4. "How Trump is using Facebook to amplify his fight against impeachment,"
Vox, November 14, 2019
[link removed]

How do weekly donations to MoveOn work? When you sign up to make a weekly
donation to help with MoveOn's impeachment work, your weekly contribution
will be billed to your credit card once a month, starting today and
repeating on the same day of every month going forward. To determine your
monthly contribution amount, we will multiply the weekly amount of your
donation by 4.34—the average number of weeks per month. We will contact
you by email when Trump is no longer president to see if you want to
modify or cancel your weekly donation. You can also cancel or modify your
recurring donation at any time. If you decrease or cancel your weekly
donation partway through the month and would like to request a refund,
please contact us at [email protected].


You can unsubscribe from this mailing list at any time:
[link removed]
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