John,

Imagine if the 2020 election was the first time you ever got to vote (maybe it is!).

For the past 4 years, you’ve had to watch as Donald Trump, his administration, and right-wing Congresspeople incited violence against people of color, threw children at the border in cages, threatened reproductive rights, refused to protect you from gun violence, and so much more. But now you’ve finally turned 18, and this is your first chance to use your voice and change the path of this country.

What a first election to be voting in, right?

We know these young people are angry, scared, and tired of not having a say-- and with your support, we could be the first people to reach them to turn that passion into action. Be one of the first to donate to our Black Youth 2020 fund today-- you can help us reach our Giving Tuesday goal of starting 2020 with $10,000 for this work!

Let us know what you chip in for Black youth. Even $1 makes a difference:

Young people today are part of the most racially diverse generation in our country’s history. In 2020, voters between 18 and 23 are expected to be 45% people of color; in comparison, voters 56 and older are projected to be about 75% white.¹

And we know these young people want to vote. In the 2018 midterm elections, Black youth turnout was 35%, compared to just 24% in the 2014 midterms.²

With your support and the right plans, we can reinforce this rising tide of young Black voters. We’re launching new tools and resources to help flood the polls with new Black voters in 2020. Donate $5 to our Black Youth 2020 fund between now and Giving Tuesday and be a part of hitting our $10,000 goal!

We’ve been experimenting all of 2019 with new tools for young Black audiences. For example, we know that young people are much more likely to be on YouTube than Facebook these days, so we’ve begun testing YouTube ads to reach them. Another innovation is our Messenger chatbot, a tool that helps people learn more about our races and campaigns by chatting on an app, just like talking to a live person.

Your donation will allow us to deploy these tools far and wide in 2020, targeting young Black people in cities and states where their votes can literally change the course of elections-- meaning new district attorneys, new Congresspeople, and of course, a new president.

But to do all that, we need the funding to take our new tools to a national scale. Invest in Black youth this Giving Tuesday to support our Black Youth 2020 fund and help us start off 2020 with $10,000 to mobilize young Black voters!

Until justice is real,

Arisha, Jenni, Drew, Charles, Sabrina, Daniel, Tammi, Cristel, Scott and the Color Of Change PAC team

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