Team,
This month, our campaign put up our very first ad on TV. We didn't make this decision lightly, but it was necessary. My billionaire opponent has spent over $37.5 million of his own money to drown us out, and now this race is neck-and-neck. It's crucial we get our message out over the airwaves to reach voters in every corner of the city.
But, I won't sugarcoat it: Los Angeles is one of the most expensive media markets in the country, so our campaign urgently needs grassroots supporters to step up and help us keep our ad running on the air. Which is why I'm asking:
Will you please take a moment to watch our new ad? Then make a donation to my campaign so we can run our ad through next week's primary. I'm counting on your support in this toss-up race.
— Karen
---------- Forwarded message ---------
From: Jenny Delwood, Campaign Manager <info@karenbass.com>
Date: Wed, May 11, 2022
Subject: We're officially on TV!
With Rick Caruso spending over $25 million of his own personal funds to flood the airwaves, we knew we needed to make a big investment to get Karen's message out in L.A.
So last week we approved an ambitious budget plan that has us up on TV with our own ad right now. This was a huge risk — TV ads are expensive! — but if we want to make history and elect Karen as the next mayor of Los Angeles, we need to take big risks.
Getting Karen's vision for L.A. in front of as many Angelenos as possible is one of the most important things we can do to win the primary and this race. And I feel good about making a tough call like this because I knew that if we asked, you'd step up to help us keep our ads up on the air.
Will you take a moment to watch Karen's FIRST official TV ad? Then chip in $50, $25, or even $5 to help us keep our TV spot running through the primary! Every dollar goes a long way.
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Look, I knew we were taking a risk when we gave the green light on this, but I also knew that folks like you have seen us through thick and thin. That's what I'm counting on as we work to keep these ads running through the primary.
Rick Caruso might be willing to burn through his own personal wealth to win, but we have a team made up of Angelenos from every corner of our city who have Karen's back. I hope we can continue to count on your support — if it's in your budget, chip in today to keep our ad on the air.
Let's go,
Jenny Delwood
Campaign Manager
Our first TV spot is officially LIVE, and we need your help keeping it running through the primary. Watch Karen's first TV ad, then rush a donation today to support her historic campaign for Los Angeles mayor:
Paid for by Karen Bass for Mayor 2022 (ID # 1441328)
Paid for by Karen Bass for Mayor 2022
777 S Figueroa St
STE 4050
Los Angeles, CA 90017
United States
Additional information is available at ethics.lacity.org.
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