Following a day of backlash from customers, State Farm Insurance has dropped its support for a project that placed “transgender, inclusive and non-binary” children’s books in classrooms, libraries and community centers.
The company partnered with The GenderCool Project, a “transgender and non-binary” youth activist organization to donate books, for children ages five and up, written by GenderCool spokespeople.
LGBT activists are now angry with the company, even though State Farm still supports a variety of LGBT activist groups, including those that target children and teens.
Will Hild, executive director of Consumers First, who first broke the story, said dropping support for the project is not enough.
In an email statement to The Daily Citizen, the insurance giant said:
“State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries. This program that included books about gender identity was intended to promote inclusivity.
We support organizations that provide resources for parents to have conversations about gender and identity with their children at home. We do not support required curriculum in schools on this topic.”
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