THE AD COUNCIL

CREATE + CHANGE | MAY 2022


Our ongoing work to support racial justice, diversity and inclusion, mental health, and gun safety reflects our values as an organization, and we’ve been devastated by the news of the racist and hate-filled shootings in New York, Texas and California. We must come together to create a culture free of racism, hatred and violence in all forms—and we must do everything we can to support each other until that day comes.

Read on to learn more about all our latest news, including a new video focused on mental health from Lin-Manuel Miranda and the Miranda family, a special announcement about industry leaders joining our Board of Directors, and more.



Talking Mental Health with Lin-Manuel Miranda and the Miranda Family

We’re grateful to Lin-Manuel Miranda and the Miranda family for working with our Sound It Out campaign to talk about the importance of having conversations with kids about their mental wellbeing—and how music can help. Watch their candid conversation.
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The Ad Council Announces 21 New Board Members

Our Board of Directors is an esteemed group of senior marketing and media executives whose talent and insights ensure that the Ad Council’s social good campaigns are effective and impactful. We’re thrilled to announce the election of 21 new members, and we know each one of them will help us drive impact and move our country forward. Check out the full list of new members.
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New PSAs Encourage Young Adults to Finish Their High School Education

More than 34 million adults in the United States do not have a high school diploma and more than one million young adults drop out of high school each year. Our new “When You Graduate, They Graduate” creative poignantly shows parents that along with increased job opportunities and higher earnings, parental literacy and high school completion can set up their own children for greater success in life. Watch one powerful spot.
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New Work Encourages Early Life-Saving Scans for Lung Cancer

Lung cancer screening is key to early diagnosis, and early diagnosis saves lives—but less than six percent of those at high risk have been screened. The Ad Council and the American Lung Association have released new creative called “A Hope Story” as a part of our “Saved By The Scan” campaign. Created pro bono by advertising agency Hill Holliday, this new work educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable. Watch a PSA.
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Roundup:

• A new feature on our blog asks the timely question: What do the latest communication trends tell us about which online conversations your organization should join?
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• Our latest Champion for Good is a pioneering psychologist, scientist, author and founder of The AAKOMA Project, as well as an advisor on our Sound It Out campaign. Meet Dr. Alfiee.
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• Our valued partners at the Health Action Alliance have just released the Workplace Mental Health Playbook, which is filled with resources and insights to support employee mental health at a critical time. Dive into the key takeaways.
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• And we’re excited about several events and panels in the next few weeks including Reuters Events: Strategic Marketing 2022, the Hispanic Marketing Council Summit and more. Here’s where you’ll find us as summer starts.
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The Advertising Council, Inc.
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New York, NY 10017


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