How the tobacco industry hooked black smokers on menthol

“The truth is that menthol cigarettes and the death of Mr. Garner are linked by his plaintive cry of ‘I can’t breathe,’ part of a long history of systemic targeting of Black people. The story of Big Tobacco and menthol is a rolling tragedy where the violence occurs off camera. It is a slower extraction of health and wealth, playing out not over minutes but decades and generations.” – Dr. Keith Wailoo in The New York Times

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The evolution of Big Tobacco into Big Nicotine

In case you missed it, the latest Truth Initiative Impact Series, “Nicotine Nation: How the Tobacco Industry May Be Addicting a New Generation and Keeping Americans Hooked,” had health researchers join Truth Initiative CEO and President Robin Koval to discuss the proliferation of new tobacco products that threaten to reverse years of progress made toward ending nicotine addiction.

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