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John,

Corporations are lying to the American public about their commitment to our environment.

A recent review of 500 company websites found 40 percent of “sustainability” claims are intentionally misleading. We’re not surprised that the corporations pushing to absolve themselves of responsibility in the fight to end climate change are being dishonest. The question now is — how can we tell when they are?

Seeing through the “greenwashing” — when companies make vague promises about climate and sustainability to improve their public image — is a daily challenge for SEEC members’ work. And it might be a part of your daily life, too, as you navigate the brands and products competing for your dollar. Here’s five helpful tips on how to cut through the noise and see beneath the veneer of greenwashing:

1.
Net-zero
pledges
can
be
misleading.
Often,
companies
will
make
these
pledges
without
accounting
for
their
full
carbon
output,
including
that
of
subsidiary
companies
or
companies
in
which
they
invest.
Or
they’ll
set
their
net-zero
pledges
for
way
off
in
the
future
without
taking
any
further
action
in
the
present.
2.
Green
stamps
can
be
meaningless.
At
this
point,
we’ve
all
seen
stickers
or
stamps
on
products
that
indicate
they
are
“greener”
than
others.
These
can
frequently
be
misleading
,
and
often
are
a
product
of
the
marketing
department
rather
than
objective
science.
3.
Parent
companies
are
usually
to
blame.
Claims
of
climate-friendly
manufacturing
and
practices
for
specific
products
might
be
true
—
but
they’re
also
probably
obscuring
a
larger
pattern
of
environmental
harm
done
by
that
same
product’s
parent
company.
4.
Recycling
is
not
the
panacea
corporations
want
us
to
think
it
is.
Companies
will
occasionally
announce
flashy
recycling
initiatives.
But
research
has
shown
recycling
plastics
often
goes
awry
in
the
hands
of
corporations.
Often,
plastic
still
ends
up
being
incinerated
or
thrown
in
landfills.
5.
Relying
on
carbon
offsets
is
fraught.
Far
too
many
carbon
offset
programs
make
big
claims
without
having
verifiable
data
to
back
it
up.
Relying
on
offsets
is
almost
never
as
good
as
a
corporation
working
to
reduce
its
own
emissions.

SEEC members have seen all these manipulation tactics and more in their daily work to uncover the truth of the impact large corporations have on our environment. It’s tough work, but it’s effective: With their advocacy, Congress is closer than ever to fully regulating these industries and increasing transparency. Will you join them in standing up to bad actor corporations, John, and contribute to SEEC members now so they continue this work? [[link removed]]

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Thanks, John.

SEEC PAC
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Thanks to your help in 2020, SEEC PAC was able to re-elect over 95% of our pro-environment members to the U.S. House of Representatives — defying the odds on a night where Democrats lost seats. Now we are counting on you to help our SEEC members pass climate, clean energy and environmental justice policies in the 117th Congress while we undo the damage of the Trump Administration. But if you'd like to receive fewer emails, we understand. You can click here [[link removed]] to only get our most important messages, or you can unsubscribe: [link removed] .
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The Sustainable Energy and Environment Coalition Political Action Committee (SEEC PAC) is an organization that supports members in the U.S. House of Representatives and candidates who fight for clean energy, climate change solutions, environmental justice, and protection of our nation’s clean air, water, wildlife, and public lands. Will you make a donation to our fight today? [[link removed]]
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