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Pollies 22 features three general sessions that will analyze the ever-evolving media landscape. Engaging speakers will cover a variety of perspectives, offering insight into linear, CTV, OTT, digital audio and digital video advertising and the data behind it all that will help set you up with a winning strategy to reach voters where they are.
Check out the sessions below!
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The Future of TV Advertising: Why Linear & CTV/OTT Must Coexist To Win
Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor. Times are changing and with almost half of U.S. households now either cord-cutters or cord-nevers, how will budgets shift for the 2022 cycle and beyond? Explore who should own the CTV/OTT budget for campaigns, how smart CTV strategy can help reach voters, and where Linear TV is still king. You’ll hear perspectives from both sides of the transaction on this hot topic!
How to Better Engage Voters in Today’s Media Landscape
While over-the-air radio and linear television continue to deliver voters to political advertisers, learn why it is now essential for political advertisers to optimize their advertising campaigns with digital audio and digital video to deliver massive and targeted scale of local voters.
In this session, executives from Katz Media Group’s Digital Audio and Digital Video divisions will provide insight into the explosive growth and consumption of digital media, and how leveraging its unique capabilities in political campaigns is an unbeatable equation for success.
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Harnessing Data to Reach Voters at Scale across all Screens
The number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with scale across devices? How is that scale changing with more viewing options. Where does data fit into all this? What’s this mean for the future? Don't miss this discussion with leading practitioners on these questions heading into 2022 and beyond.
Session courtesy of:
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View the full agenda by clicking here [ [link removed] ] .
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