Hy-Vee's produce operations have benefited during the pandemic from strong procurement efforts and solid long-term partnerships, communications executive Tina Potthoff says. The company has also recognized how much customers value fresh produce and how packaging preferences have changed, Potthoff and produce executive Jeff Mallory say.
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Industrial distributors and suppliers can make their products more visible to HVAC technicians and soon will be able to sell them directly through the Bluon app, says Chairman and CEO Peter Capuciati. Another app, Curri, allows distributors to provide same-day and scheduled delivery of needed products to contractors, says CEO Matthew Lafferty.
Supply chain professionals can ensure they meet consumer demands amid economic uncertainty by monitoring forecasts and using them to drive decisions, taking steps to retain and recruit top talent, and staying connected with suppliers, according to Fast Company Executive Board members. They also recommend maintaining cash reserves to handle supply chain surprises, creating digital iterations of physical products, adding inflation adjustment clauses to contracts, reducing waste and investing in data that forecasts product demand and shipping costs to ensure profitability.
Email and direct mail, a new product launch, or a smart partnership can serve as marketing alternatives to social media outreach, write Michael Duda and Brent Vartan, managing partners of Bullish, an investment firm and advertising agency. They argue that customers acquired via social media often aren't loyal.
A multichannel strategy designed for the buying funnel is essential for business-to-business marketers to deliver a seamless experience, writes Alex Macura, founder of Your Digital Assembly. Macura provides a five-step guide to creating a multichannel funnel strategy, including how to find and champion ideal customers and how to create content for each buying stage.
To establish trust with employees, leaders must change their mindset to see employees as complete people, not just money makers, says business author Stephen Covey. "If you see them that way, then your job as a leader is to inspire, not just motivate," Covey says.
If you are looking for insights on creating and building your marketplace strategy, NAW offers this free webinar for distribution leaders on Marketplace Disruption and Strategic Response on Thursday, May 12, 2022. You will hear from Ian Heller, Co-founder and Chief Strategy Officer at Distribution Strategy Group, and Alex Moazed, founder and CEO of Applico. These two Thought Leaders along with a panel of distributors, will discuss their own marketplace strategies and share the business decisions that led to their specific strategies. Be sure to register today!
The NAW Billion Dollar Company Roundtables are an exclusive community of thought leaders from Billion Dollar distribution enterprises who congregate to network with non-competing peers in multiple lines of trade on key issues. The companies invited into this community are from distribution firms at or above $1 billion in annual sales. Register today!
