John,

It’s Matt Putorti’s finance team. Tonight, our campaign reaches its April fundraising deadline. We just reviewed our fundraising totals so far, and we regret to announce we’re falling short of where we need to be.

But there’s reason for hope.

If everyone sent this email pitched in just $5, we’d get the surge we need to put us back on track before midnight. Will you please rush $5 or whatever you can afford to our campaign right away?

Our campaign has been overwhelmed by grassroots support since Matt announced his candidacy last year – 95% of our contributions have been under $100.

It’s evident the community – not deep-pocketed, corporate donors – support our campaign, and we’re relying on people like you to power us through Election Day.

So, please, consider contributing just $5 today to help us reach our April goal.

With appreciation,
Putorti Finance Team