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Weekly transmission from [Adbusters]([link removed])[Media Foundation]([link removed])
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[TrueCost: Solution to the climate crisis.]([link removed])
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Hey all you Deflated Dandies,
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It’s so obvious it barely needs stating. Gas-guzzling cars are death machines driving us to the brink of extinction.
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And it’s overwhelmingly rich people who drive them. Since 2010, luxury SUVs (think Escalades and Yukons) have proved the [second-biggest contributors]([link removed]) to increasing CO2 emissions worldwide.
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In the words of climate activist [Andreas Malm]([link removed]), these emissions are “preposterously unnecessary.” There is no conscionable reason they shouldn't — or couldn’t — be cut back immediately to help avoid total ecological collapse. As the IPCC [recently said]([link removed]), it’s “now or never” for this kind of urgent action.
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For this reason, British activist group [Tyre Extinguishers]([link removed]) has been waging a campaign to let the air out of thousands of SUV tires [throughout]([link removed]) [the UK]([link removed]). And it has caught on [across]([link removed]) [Europe]([link removed]).
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The method? Simply [pop a lentil in the tire valve]([link removed]), slap a[leaflet]([link removed]) on the windshield, and walk away. Oh, and make sure you go for cars in “posh” neighborhoods. (No disabled or working vehicles.)
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It’s a [tactical escalation]([link removed]), albeit a mild one. The “damage,” if it can be called that, is completely reversible. And by warning drivers of targeted vehicles with leaflets, it avoids the potential for bodily harm.
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The strange thing is, it hasn’t gained any noticeable traction yet in North America.
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When we put out a [similar call to action]([link removed]), we [caught the attention]([link removed]) of Fox, Newt Gengrich and a bunch of bloodthirsty trolls. But no one on our side actually took the plunge.
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Have we lost the will to fight? Are we going to let our comrades across the Atlantic do all the heavy lifting?
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Sure, this type of action doesn’t go after the deep-down baddies, like oil companies and crisis-fueling governments. But it’s a start, and it has already proved effective. After Malm and a cohort of activists practiced it in Sweden, in 2007, demand for big cars plummeted and investment in public transit saw a massive boost.
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The same is happening right now in Merry England. And if we can get our shit together, it could happen here — it could happen everywhere.
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For now, though, reality in North America reads like some Mad Max–meets–Waterworld crossover script. “Hell-bent on burning rubber, the 1% watch from tinted windows as the 99% drown under rising seas …”
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This reality is intolerable. Yet the path forward is undeniable. As a first step toward a sane sustainable future, we’ve got to #DeflateTheRich.
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Find out how [here]([link removed]) and [here]([link removed]).
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For the Wild,
The Third Force
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[Spread The Meme]([link removed])
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[AB160 — OUT NOW]([link removed])
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In this urgent edition of Adbusters, we're asking: Can we think the unthinkable, do the undoable — win independence from fossil fuels, establish a Digital Bill of Rights, launch Democracy 2.0? Or are we doomed?
[Are you ready to play jazz?]([link removed])
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For the Wild,
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