Coyotes and other animals need us—will you help them?

 
 
 
 

Dear Friend,

If the label on a jacket were honest about where its fur trim came from, it might say this:

  • Step 1: Coyotes are caught with painful steel traps, which can break and mangle their legs. This can include mothers whose pups will die hungry and alone.
  • Step 2: The coyotes can spend days trapped with broken bones and bleeding wounds. They may even succumb to blood loss, frostbite, dehydration, or attacks by predators—and some have even been known to try to chew off their own legs in a desperate attempt to escape.
  • Step 3: The trappers return and shoot or bludgeon the trapped coyotes. Trappers sometimes even stand on animals' chests, crushing their ribs and suffocating them.
  • Step 4: The coyotes are skinned, and their mutilated bodies are discarded as callously as their lives were taken.

That's what making a fur-trimmed jacket is really like—and it's why PETA is exposing cruelty in the clothing trade, targeting the companies that still refuse to ban fur, and persuading consumers to reject all animal-derived materials.

Through eyewitness investigations, corporate negotiations, and more, we've changed the way the world views fur. We backed California's recent precedent-setting bans on fur sales and the sale of most exotic-animal skins, and our campaigns are decimating the global demand for fur, mohair, and angora.

We're inspiring millions to turn their backs on cruelty and persuading hundreds of companies—including outerwear giants Patagonia, Arc'teryx, and The North Face—to embrace warm, sustainable materials that don't bleed.

Today, holdouts like Canada Goose are feeling the heat, thanks to PETA's demonstrations, online and advertising campaigns, and even a high-profile lawsuit relating to the unjust removal of our ads from bus shelters in Toronto. In addition, following a PETA complaint and subsequent Federal Trade Commission investigation, Canada Goose has stopped claiming its standards ensure that its suppliers don't abuse animals.

We must keep building on this momentum even more until we win for coyotes, geese, and other suffering animals.

Thank you for your compassion and generosity.

Kind regards,

Ingrid E. Newkirk
President