Hi John,
I don't think I need to remind anyone that we're in a midterm election year, that means we're looking at congressional races raising millions of dollars while down-ballot candidates struggle to raise even a fraction of that.
But, John, local elections are where it's at. We've now demonstrated, TWICE, that running and winning races at the state and local levels gives a boost to the top-of-ticket races.
It's the reverse coattails effect at work — and we need to keep talking about it. We need to change the narrative and get more donors investing, more people running, and more volunteers showing up for these powerful races.
To do that — we built a website all about the reverse coattails effect! It's filled with in-depth explainers of our research, how we proved this effect, and what we'll continue to test.
Check out our reverse coattails effect website — and please shout about it from the rooftops. With all of us talking, we WILL change the narrative on which races take priority.
State and local races have always been at the top of the priority list at Run for Something. From day one, our theory of change has been that our local candidates are like super field organizers that benefit the entire party.
At the start, a few brave souls thought we had it right, but others largely scoffed at the idea.
Now we're proving that we had it right and converting the skeptics. People are understanding, without question, that THIS is how we build sustainable change. More and more are learning that it's not about throwing thousands of dollars to congressional races or volunteering for presidential campaigns.
Support for local candidates keeps the momentum going and sustains our party for the future.
John, that's why we made it easy for everyone to understand the reverse coattails effect. Take a look, then please share and talk all about it. Let's work together to continue to shift the narrative about the strength and importance of local races.
Let's do this,
Ross Morales Rocketto
Co-Founder
Run for Something
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Run for Something is a grassroots-powered organization that recruits and empowers young progressives running for local office, with the goal of winning permanent power for decades to come. We've elected over 600 diverse young progressives to power by relying on support from grassroots donors pitching in a little to create big change. Please chip in now to help us continue running and winning.
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