Created for [email protected] |  Web Version
April 12, 2022
Connect with NAW LinkedInFacebookTwitter
NAW SmartBrief
News for the wholesale distribution industrySIGN UP ⋅   SHARE
ADVERTISEMENT
Top Story
Hy-Vee, which plans to expand into four states, has been changing up store formats to include things such as store-within-a-store displays for nontraditional offerings such as nail salons, apparel and fitness gear, Hy-Vee Chair, President and CEO Randy Edeker says in a podcast. "The consumer is spread all over the place today, so we're just trying to find the formats that are driven by customers' lifestyles," Edeker says.
Full Story: Supermarket News (free registration) (4/7) 
LinkedIn Twitter Facebook Email
Looking to generate new online revenue?
In this whitepaper from Zaelab and VTEX, learn why and how manufacturers and distributors are harnessing online marketplace technology to expand into adjacent product categories, to create better customer experiences, and open new revenue channels. Download the whitepaper
ADVERTISEMENT:
Operations and Technology
Distributors can track inventory more accurately and effectively by using mobile barcoding, writes Rob Brice, president and chief technology officer of RFgen. Mobile barcoding also allows for improved field mobility, traceability and stock reliability, Brice writes.
Full Story: Industrial Distribution (4/11) 
LinkedIn Twitter Facebook Email
Artificial intelligence-based robotics systems that automate trailer loading and unloading can speed up the process, free up human workers for other jobs and improve safety, writes Roberto Michel. Such systems also reduce the risk of product damage, Michel writes.
Full Story: Modern Materials Handling (4/7) 
LinkedIn Twitter Facebook Email
Digital Transformation Driving Unified Commerce To Increase Sales
DataXstream President and CEO Tim Yates is joined by Dean Mueller with Distribution Strategy Group and Magnus Meier Global VP of Wholesale Distribution at SAP for a discussion on Unified Commerce. Why do wholesale distributors need to migrate to this customer centric methodology with a single point of truth if they are going to win in today’s competitive marketplace?
ADVERTISEMENT:
Sales and Marketing
Use these tools to stay on marketing's cutting edge
(Pixabay)
Companies can improve their marketing by expanding the use of artificial-intelligence marketing as well as mixed reality and hyper-personalization, but they will lose the use of cookies later this year, writes business adviser Bernard Marr. Despite the loss of those web-tracking codes, "marketers will have more tools than ever at their disposal, powered by increasingly sophisticated AI and analytics," Marr writes.
Full Story: Forbes (tiered subscription model) (4/8) 
LinkedIn Twitter Facebook Email
5 tips to embrace contemporary PR
(Pixabay)
Tech marketer Omri Hurwitz outlines five key considerations for contemporary PR campaigns to help executives avoid using outdated methods and irrelevant data. Hurwitz suggests marketers focus more heavily on thought leadership and viewing "PR as a long-term strategy."
Full Story: Entrepreneur (4/8) 
LinkedIn Twitter Facebook Email
What challenges marketers expect as cookies sunset
(Pixabay)
A Twilio survey of marketers revealed 96% believe they're somewhat prepared and 45% are fully prepared for a future void of third-party cookies, with 46% of respondents using an equal amount of third- and first-party customer data. When cookies sunset, 42% of respondents anticipate ad spending will yield lower returns, 42% expect a decreased ability to measure campaign efficiency and 37% expect it to become more challenging to acquire new customers.
Full Story: MediaPost Communications (free registration) (4/7) 
LinkedIn Twitter Facebook Email
Just the Facts, Ma'am
"I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" Join for free now.
ADVERTISEMENT:
The Business Leader
Getting back into the flow requires not thinking about how it all gets done and instead taking the next logical step, focusing on what brings you joy and looking inside for inspiration, writes Barbara Nixon. "[L]imit the amount of stuff you're consuming to people that really resonate with you, and make the space to listen to yourself," Nixon writes.
Full Story: Barbara Nixon blog (4/8) 
LinkedIn Twitter Facebook Email
Especially in stressful times, busy professionals may hit a wall and feel too overwhelmed to go on, writes consultant Lisa Kohn. When that happens, it can be helpful to rethink priorities, lighten your to-do list, pace yourself to conserve energy, rest regularly for greater stamina and mindfulness, and take time for self-care.
Full Story: Chatsworth Consulting Group (4/7) 
LinkedIn Twitter Facebook Email
How to offer fast and reliable delivery
Consumers want their goods — fast. And when that order arrives, they expect it to be right. Join Pivotree and Fluent Commerce as they discuss 5 key success factors for fast retail delivery. Watch the webinar.
ADVERTISEMENT:
Sharing NAW SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/naw/?referrerId=lfbdlNyHyu
The truth is somewhere in the middle of funny and serious.
Steve Coogan,
actor, comedian, producer, screenwriter
LinkedIn Twitter Facebook Email
LEARN MORE ABOUT NAW:
Join NAW | Publications | Events | Legislative Issue Briefs
Business Services | NAW Career Center | Blog
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief, a division of Future US LLC ©
1100 13th St. NW, Suite 1000, Washington, DC xxxxxx