Please hurry to make your gift while it can go TWICE as far.

Dear John, Every day, in small towns and big cities across America, people are diagnosed with Alzheimer's. Every day, hearts break, people shed tears and families feel the pain and loss of this devastating disease. It's so important to do as much as we are able now to improve health and to provide help and hope. And because you have contributed in the past, I know you do all you can. Of course, I realize you may not be able to give every day. But what if there was one very special day when you could achieve twice the impact? Our End Alzheimer's One-Day Match Challenge takes place on Thursday, and before the day ends, we'll need to reach the full $50,000 goal to unlock this match. But you don't have to wait — you can take action now with a gift that can double in impact. Think of how much more care and support we could provide and what critical research advancements can happen, thanks to you. When you give today to help reach this $50,000 challenge goal, your gift can go 2X as far to help provide care and support and advance research. Please donate today to help us achieve our vision of a world without Alzheimer's and all other dementia. John, you've shown that you care about our work to end Alzheimer's by joining our community, which is why I don't want you to miss this exciting, limited-time opportunity to make 2X the impact during our End Alzheimer's One-Day Match Challenge. Will you please make your first gift of $16 or more today to accelerate vital research and help provide care and support to those living with Alzheimer's disease and their families? This challenge is made possible thanks to longtime supporter Giovanni "Doubty" Villanueva, who has pledged to match all gifts, up to a total of $50,000. His generous donation will be used to advance critical research in memory of Peter Hans Koelsch, the beloved grandfather to his fellow team member on their philanthropic NFT art project, EARC. Over the last few days, momentum has been growing. With a community so dedicated to making strides in this fight, I know that we can reach this challenge goal. That's because I believe I can count on you, and I know what we can do when we work together. End Alzheimer's One-Day Match Challenge Name: John xxxxxx Member ID: 16320960 Pending Gift: $16 Can be matched 2X to: $32 Your support for our One-Day Match Challenge helps: Ensure that master's-level clinicians and specialists are there every hour of every day to provide much-needed care and support to caregivers and people living with Alzheimer's when they call our free 24/7 Helpline (800.272.3900). Advance critical research, so we can learn more about this progressive and fatal disease. Your support helps us continue to accelerate research toward methods of treatment, prevention and, ultimately, a cure. Strengthen our efforts to make Alzheimer's a national priority and work at the federal and state levels to encourage legislation that will increase research funding and improve the lives of those affected by Alzheimer's and all other dementia. Our mission is to lead the way to end Alzheimer's and all other dementia — by advancing global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you so much for your support. Thank you for helping make this challenge a success and for helping unlock this match to offer even more families help and hope in the fight against Alzheimer's. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. In order to receive the full $50,000 offered by our match donor, we must work together as a community to reach our goal. Please do your part by giving generously now. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2022 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.