Sign up for the Chamber's free Small Business Roundtable on April 27 from 12:00-1:00 p.m. We will be joined by Timm Johnson, Director of George Mason University Small Business Developmental Center, as he discusses Local SEO and Social Selling.
Targeted to aspiring and current small business owners that serve a local community, this virtual roundtable will cover:
- Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
- Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
- Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
- What your digital channel strategy needs to be effective in terms of content, technology and investment.
- Building a complete marketing strategy combining digital and non-digital marketing techniques and calculate the cost of customer acquisition
