Sally Beauty is launching a micro-influencer social media campaign called "Sally Insider" and posting "DIY University" videos on its YouTube channel to increase its reach among do-it-yourself customers. The brand is making a special effort to recruit diverse influencers and guests for its content and to cover a diverse variety of topics.

Warehouse operators have many types of storage racks to choose from and so must understand which ones fit their needs, writes Victoria Kickham. "You need to look for someone who understands the requirements for the building space and how those needs may change over time," says Eric Andres of rack manufacturer Hannibal Industries.

Distribution salespeople can improve results and build customer connections by using email and social media to market special offers, writes Michelle Meuse, an account manager for BlackHawk Industrial Supply. When salespeople post regularly on social media, "the customer becomes familiar with your tone, writing, expression and even your personality," Meuse writes.

Data privacy is not only essential for business-to-business companies to comply with regulations, but is vital for brand reputation, writes Kate Parker, chief operating officer of data privacy infrastructure company Transcend. B2B marketers can follow four steps to ensure data privacy alignment, including creating a data journey map and being transparent about how data is used.

Help your team increase their sense of well-being by clarifying a few priorities, keeping meetings short and providing flexibility in how the work gets done, writes Suzi McAlpine. Having too many strategic priorities, for example, hurts team effectiveness and contributes to burnout, McAlpine writes.

Innovation needs time to bloom, a distinct funding model, buy-in from top executives and an organizational guide, writes Rita McGrath. "People who thrive on the early stages of discovering new models are not necessarily the ones you want designing your supply chains," McGrath writes.

NAW is convening distribution CEOs of companies with annual sales between $10 million and $80 million for a virtual peer exchange on Tuesday, April 12, at 1:30 p.m. ET. The meeting will feature a presentation from Dr. Terry Wu, a nationally acclaimed neuroscientist who has earned prominence for applying neuroscience to help top executives increase their leadership effectiveness. CEOs will also have the opportunity to bring top-of-mind business challenges to the meeting and receive peer advice, feedback, and support to take back to their executive teams. Registration is limited to a small audience -- sign up today!