Hi,

There is a staggering amount of waste in the fashion industry.

Every year, the world produces 100 billion new items of clothing,¹ 87% of which will end up in a landfill or incinerator.² Washing synthetic clothing releases microplastics, contributing to 35% of all ocean microplastic pollution.³ And the fashion industry is responsible for 4-8%⁴ of all greenhouse gas emissions — about the same quantity as the entire economies of France, Germany and the United Kingdom combined.⁵

EARTHDAY.‍ORG’s Fashion for the Earth campaign tackles fashion’s environmental impacts, including waste and climate change, head on. We’re spreading awareness worldwide of the perils of the fast fashion industry while partnering with fashion leaders and companies to advocate for sustainability.

That’s why EARTHDAY‍.ORG is launching a new store with 100% organic clothing and tote bags. These products use organic cotton, plastic-free packaging, natural materials, renewable energy, and fair labor.

Will you support all of EARTHDAY‍.ORG’s work with a purchase from our store?

You can feel good about your purchase and fund our year-round efforts. These products start with organic cotton grown in the North of India, where the monsoons fill reservoirs that supply almost all the water needed. Organic farming encourages biodiversity and leads to the extra soft feel of our products. Modern production uses lower impact inks, software, machinery, and automation technologies and the labor force is SA8000 Certified.⁶ The factories use renewable energy and shipping is plastic-free.

This Earth Day, wear your support on your sleeve with our new gear. Or, gift a shirt or a bag to a loved one.

For sustainability,

Shelley Rogers
Artists for the Earth Coordinator

Footnotes:

1. United Nations Development Programme: https://www.undp.org/blog/six-things-you-didnt-know-about-true-cost-fast-fashion

2. Bio Fashion Tech: https://biofashiontech.com/

3. New York Times: https://www.nytimes.com/wirecutter/blog/reduce-laundry-microfiber-pollution/

4. The New Standard Institute: https://www.newstandardinstitute.org/thefashionact

5. McKinsey & Company:  https://www.mckinsey.com/industries/retail/our-insights/fashion-on-climate

6. The SA8000 Standard is the world’s leading social certification program. Read more: https://sa-intl.org/programs/sa8000/