APRIL 1, 2022

John,

Today is Take Down Tobacco National Day of Action! Online and at events across the U.S., youth advocates are mobilizing to expose Big Tobacco for what they really are: jokers who gamble with people's lives.

Join in! Here are three easy things to do right now:

Why do we need your help today?

The stakes couldn't be higher. Big Tobacco is running new PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re "beyond smoking," and that they want a "smoke-free world." But it’s the same lie they’ve been telling for decades.

• They aggressively market deadly cigarettes while raking in billions of dollars in profits.
• They fight policies that would actually reduce tobacco use.
• They constantly develop new products to hook kids.
• They continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.

But we’re not fooled. Let’s go all-in and take down these jokers once and for all.

Head to TakeDownTobacco.org for more ways you can support this effort today and beyond.

Thanks for standing with us,