Dear NRDC Activist,
It's hard to believe that the world's old-growth forests — our vital allies in the fight against climate change — can be mowed down and turned into disposable Charmin toilet paper.
But that's exactly what's happening every day as ancient trees, clearcut from the Canadian boreal forest, are used by Procter & Gamble — the largest purchaser of boreal pulp for tissue in the U.S. — to make Charmin toilet paper and other disposable products like paper towels.
NRDC is kicking off a campaign to raise $220,000 to stop Procter & Gamble and companies like them from flushing away irreplaceable old-growth forests like the Canadian boreal.
Make your tax-deductible gift by 3/31 to help NRDC save the boreal forest, end the tree-to-toilet paper pipeline, and defend our environment on all fronts. We're aiming to raise $220,000 by 3/31 to strengthen our urgent fight to protect these forests from the clutches of logging and dirty energy companies.
Even just $5 makes a huge difference.
Magnificent and vast, the boreal is home for 600 Indigenous communities. It provides habitat for a wondrous array of species, including moose, wolves, pine marten, the elusive wood bison, and the iconic woodland caribou.
Plus, at this moment of extreme climate peril for our planet, this ancient forest is an indispensable ally, locking away tons of carbon while we transition to cleaner energy. In fact, the Canadian boreal's lush, verdant trees and vegetation store twice as much carbon as the Amazon.
And a recent report from climate scientists warns that climate change is happening more quickly than anticipated — so now more than ever, we CANNOT lose this carbon-storing powerhouse.
Tragically, every minute, we lose a city's block worth of this majestic, climate-critical wilderness to clearcutting — in part to produce P&G's Charmin paper products.
Your $5 donation today will turbo-charge our work to:
- Mobilize more than 3 million NRDC supporters and other consumers to demand companies like Procter & Gamble stop destroying the boreal forest for profit
- Push the Biden administration and Canadian government to protect the boreal and other temperate forest ecosystems that sustain wildlife like the Canada lynx and the threatened boreal caribou
- Amplify voices of Indigenous communities who have been fighting to save their homelands from being plundered by U.S. companies like P&G
- Shine a light on bad actors like Procter & Gamble to expose the truth behind their bald-faced greenwashing, like the bogus claim that "Charmin Loves Trees"
Once these ancient, never-logged forests are cut, the ecosystem they house will be gone forever. And the loss of their vast storehouse of carbon will take a devastating toll on our climate.
Please make your $5 gift to save ancient forests and defend our environment on all fronts. We've set a goal to raise $220,000 by March 31 — I hope you'll join other loyal NRDC supporters who will chip in today to respond.
I know together we can end this outrageous destruction of our planet's ancient forests.
Sincerely,
Shelley Vinyard
Boreal Corporate Campaign Manager, NRDC
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