Our vision for 2030

Good afternoon, 

After a recent period of review and consultation, I am excited to share with you the new strategic direction for Geelong Mums, St Kilda Mums and Eureka Mums.

From humble beginnings, the time has now come for us to expand our impact and make a lasting difference to the lives of children today and in the future across Victoria and beyond.

We’ve created this two minute video to explain the new vision in more detail so please check it out. 

As you will notice in the video, we’ve set some ambitious goals and we’ll need your continued support to achieve them.  

By 2030, we will: 

• Reach every Victorian child up to the age of 6 that needs our help
• Ensure there is far less waste going into landfill by upcycling, reusing and reducing waste
• Start to share our service beyond Victoria

Thank you to every one of you who will help us achieve these goals. I’m really excited for the future and can’t wait to continue working together as we move forward with our new vision.

If you would like to learn more about how you can help or to make a donation towards our new vision for the future, please get in touch with the team today.

Warmest regards,
Ruth

Ruth Holdaway MBE 
CEO - St Kilda Mums, Geelong Mums, Eureka Mums