Get a more accurate picture of your email open rates
We've adjusted some of our email metrics to account for inflated open rates caused by Apple's Mail Privacy Protection.
We're now considering opens from Apple’s Mail app to be machine opens, and are tracking these separately from other opens that are triggered by a recipient manually clicking on your email.
In Targeted Email, the Email Test Case Comparison, and Email Comparison Reports, we now have the following metrics: - Open Count/Rate: This is the existing count/rate. It will only count actual opens.
- Machine Opens Count/Rate: This is a new metric. It will only count machine opens.
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Total Open Count/Rate: This is a new metric. It will be a count of both actual opens and machine opens.
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