Hello Brandt,
Understanding how your supporters are responding to the emails you send helps you create messaging that truly engages your constituency. Apple’s recently implemented Mail Privacy Protection (MPP) changes how you evaluate your email performance. Understanding how these changes are affecting your open rates is essential.
With Apple’s new MPP, you might find that your open rates are inflated. Emails sent to Apple’s Mail app will now register as opened upon delivery, regardless of whether or not your supporter has actually opened and read your email.
EveryAction has released a new feature to qualify these automatic opens as “machine opens”, allowing you to track them separately from “actual opens”.
Join us Wednesday, March 16th at 3:30pm ET for EveryAction's What Apple's Mail Privacy Protection Means for You Feature Webinar to learn more.
In this webinar, we will cover:
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What is Apple’s MPP and how does it affect your open rates?
- What metrics are now available in Targeted Email?
- How does this affect your segmentation and what, if anything, should you be doing differently?
- What key deliverability practices should you always be using?
Make sure your email open rates are accurate. Sign up today.
You can read more here about how the MPP affects your open rate.
