CEVA Logistics has enlisted Kodiak Robotics' self-driving trucks to carry freight on two routes in Texas and Oklahoma. "Kodiak will deliver more business value to our customers, especially in light of the current supply chain crisis and the ongoing driver shortage," says CEVA Logistics executive Shawn Stewart.
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Cargo thefts dropped 26% year-over-year in the fourth quarter of 2021, with most thieves concentrated in California, Florida and Texas and mainly stealing goods from parking lots and truck stops, according to CargoNet. However, theft remains an ongoing risk, especially in Southern California, where goods are vulnerable due to supply chain backlogs, according to Ron Greene, vice president of business development at Overhaul.
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Branding is an area where business-to-business marketers have a big opportunity to add value, writes Bill Kenney, CEO and co-founder of Focus Lab. Kenney advises developing B2B branding that builds emotional connections, shows personality and prioritizes "why" over "what."
The speed, detail and directness of storytelling will determine a narrative's success in entertainment and academic papers, with researcher Jonah Berger also suggesting business applications from the study. "As marketers, as leaders, as others, these findings really help us think about how to better lay out the content -- whether that content is a presentation, an argument, a speech -- in a way that will impact the audience," Berger says.
What trends will move digital commerce in 2022? Listen as Pivotree experts share their predictions for 2022 across supply chain, eCommerce, and data management. Find out when and how supply chain woes could ease up, the trends expected to accelerate, and 3 areas of CX to focus on. Watch the webinar.
One-on-one meetings, better meetings and better office spaces can all help "create an anti-burnout culture" when conducted correctly, writes Elisabeth Hayes, who walks through each concept. "You want to send your employees out of one-on-ones with an understanding that they have the support they need to push projects forward," Hayes writes.
Companies with leaders who include and elevate their subordinates see financial benefits and better employee retention, according to research from the Harvard Business School. Businesses can implement inclusive leadership with impromptu meetups and hiring leaders who share the spotlight and show appreciation for all employees' input, researcher Yuan Zou says.
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NAW is working with Industry Insights to gather information from companies like yours for the NAW 2022 Employee Compensation & Benefits Study. The comprehensive survey collects data that doesn't just show you what others are doing; it gives you customizable side-by-side comparison tools so you can decide if you need to make any adjustments to your business strategy. Take the survey.
In this week's article, David explores the levers you can control to predictably make an impact on your business: sell-side price performance, purchase-price performance, sales performance, and cost-to-serve (CTS) management. Read the blog here.
