From Born Free <[email protected]>
Subject John, every pound you send today will stop circus abuse and transform a life
Date March 10, 2022 12:00 PM
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Lions of Lockdown Appeal

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Dear John

As you know, circus animals like the lion above lead miserable, deprived lives. The Lions of Lockdown aren't the first lions we've rescued from exploitation, nor will they be the last. Growing up in such conditions means they could never survive alone or live free in the wild. So, with each rescue, comes additional responsibility, and it's wonderful to know you feel as we do. Together, we can provide the next best thing to the wild.

The lion brothers gaze forlornly through the rusty wire of their cage, their majestic heads bowed. Jora and Black are Bulgaria’s last circus lions. The seven-year-olds should be in their prime. But their tawny coats are matted, their amber eyes despairing.

Thanks to you, we rescued the brothers in 2015 and brought them to the peaceful utopia of our sanctuary in South Africa. Here, in their homeland, they have transformed. Lavished with loving, expert care, they have recovered their strength and dignity.

To break their spirit, abuse of a circus animal can begin when they’re babies. Animals may be beaten, whipped, shocked with electric prods and kicked. They travel over long distances in a metal box with no climate control – eating, sleeping and defecating in the same trailer.

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Another lion, caged in a back yard. Born in a circus, surplus to requirements, sold as a pet. Taken from his mother when just a cub, no wonder Ciam has such anxious eyes. Imagine his frustration, cooped up on his own.

Thanks to you, we rescued lonely Ciam in 2017 and also brought him to our sanctuary. Today that scared cub has grown powerful and confident, living with his affectionate companion Cersei, the rescued lioness.

The circus uses animals as commodities. Stripped of anything natural, enduring a deprived life filled with stress, fear and boredom.

This is the exploitation YOUR support helps end. Thanks to YOU berated, abused and betrodden lions can escape their nightmare and find solace under the African stars. Your gift today will help transform lion lives.

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Four more lions, who you've been following this year, cruelly trained then forced to perform demeaning tricks for noisy crowds – music blaring, lights flashing. Constantly on the move, their ‘home’ a cramped trailer. Yet lions evolved to enjoy vast territories in the African savannah.

Thanks to you, we rescued the four Lions of Lockdown and brought them to our sanctuary this February as part of this appeal. Gradually, they’re absorbing the tranquillity of their new home; gradually they are transforming into the lions they should have been.

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We now care for 15 lions in Shamwari, including our 4 Lions of Lockdown – each rescued from a horrendous life in a circus, zoo, or pet trade. It costs us £12 a day to care for each one – can you help? ( [link removed] )

Like us, do you believe every lion is an individual, not a ‘thing’ to be dominated and mistreated? If lions make your heart leap and fill you with awe, then your gift today ( [link removed] ) could genuinely transform a life. 

Thank you!

From the Born Free team

Photos © Tony Wiles, Peter Delaney, D Ranzijn, P Nicholls., Tonga Terre d'Accueil

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