Our race is competitive, and it could be one of the most expensive House races of 2022.
John,
Our race is competitive, and it could be one of the most expensive House races of 2022. I’ll cut through the BS and tell you why:
- The LA media market is the second most expensive in the entire country. That means it costs us up to $3 million just to get one ad up and running on TV. For comparison, this is 16x more expensive than what it costs to run a TV ad in the state I grew up in, Iowa—a fact that blew my mind when I first heard it.
- Republican groups are already running six figures worth of online ads against me. We have to run our own ads to counter their narrative, and that takes resources.
- Orange County is a media desert. That means we have very few local papers. Traditionally, candidates depend on good local news coverage to get their message across to voters. But without much local coverage, we have to invest more heavily in other (expensive) methods of reaching voters—advertising online, on TV, and over the radio.
In order to win, I’ll have to persuade swing voters. And that’s expensive. It’s said that it takes 12 mail pieces to persuade one voter. Here in historically red Orange County, we have thousands of voters we need to persuade, so that’s a lot of mail. And because of redistricting, I’ll need to reach nearly 70% of our district’s voters for the very first time—meaning even more mail is needed!
So I have to ask, can you make a donation ahead of our February 28 deadline so that we have the resources to compete in this particularly expensive race?
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Thanks so much for your support,
Katie
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Congresswoman Katie Porter is fighting for affordable child care, lower cost prescription drugs, climate action, and a strong, stable, globally competitive economy that works for everyone. She’s standing up to corporate special interests and doesn’t take any money from corporate PACs or lobbyists, so we rely on grassroots supporters like you pitching in when they can. Make a contribution today.
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