Team: wanted to make sure you saw Jon’s email from yesterday. Our mid-month deadline is tonight at midnight and we’re still behind where we need to be.
Jon’s not like most Washington politicians. He relies on grassroots donors to fuel his campaign -- not wealthy special interests with big checks. So we literally have to ask:
November can be a tough month for fundraising. The holidays are coming up and people are busy spending time with their friends and family (as they should be!) but that means our numbers are taking a pretty significant dip.
Just look at these stats my team sent me yesterday:
Our total raised for November is 80% less than our total raised last month
The total number of grassroots donors has decreased by 83%
The money we raised from emails just like this is nearly one third of what it usually is
These are our real fundraising numbers, team. And tomorrow is our last chance to bump them up before we cross the mid-month mark.