Dear John, Did you happen to see my email yesterday? I just want to make sure you don't miss out on this limited-time opportunity to have your gift matched, up to $100,000, by a generous donor who wishes to remain anonymous. This remarkable contribution will support critical local family services. We need your help today to provide much-needed care and support services to those impacted by Alzheimer's, while also accelerating the critical research to one day end this cruel disease. John, can we count on you to help us offer hope to every generation affected by Alzheimer's by donating now, when you can double your impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support? I hope you'll take advantage of this incredible offer before it ends on April 1. Thank you in advance for your generosity and compassion today. Sincerely, Donna McCullough Chief Mission and Field Operations Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Friday, February 25, 2022 To: John xxxxxx Subject: ✅ Your $100,000 2X match status is pending, John.

Today, you can help us drive dementia science forward and enhance care and support for all affected by Alzheimer's.

Dear John, The majority of people who develop Alzheimer's disease are age 65 or older, but Alzheimer's is not a part of normal aging. What's more, as many as 350,000 individuals under 65 are projected to develop younger-onset dementia around the world this year alone. John, we have no choice but to drive dementia science forward — because so many of us are at risk. You can help us do that by participating in our $100,000 2X Match Challenge now, while your gift can go TWICE as far to provide care and support and accelerate global research. This incredible opportunity is made possible by a generous donor who wishes to remain anonymous and has pledged $100,000 for this challenge — if we can raise the same amount by April 1. This remarkable contribution will support critical local family services. Because you have already demonstrated a serious commitment to our fight against Alzheimer's, I hope we can count on you to make a generous gift now, while you can double your impact on our vital work. While we're committed to offering care and support 365 days a year for all those Americans currently affected by Alzheimer's, we're also aggressively pursuing our vision of a world without Alzheimer's and all other dementia. In addition to helping to enhance care and support through our free 24/7 Helpline (800.272.3900), while also supporting programs like our free Alzheimer's Navigator® online assessment tool, your gift today can go twice as far to accelerate Alzheimer's research through initiatives like: The New IDEAS: Imaging Dementia-Evidence for Amyloid Scanning Study, aimed at demonstrating the diagnostic value of amyloid PET scans, especially among diverse populations that are historically underrepresented in dementia research. The U.S. POINTER study, a historic, two-year clinical trial to evaluate whether lifestyle interventions can reduce risk of cognitive decline in older adults. The Global Alzheimer's Association Interactive Network, a platform that provides tools that allow researchers to explore diverse clinical, health factor, genetic and imaging datasets from data partners around the world. With your support, through these and other cutting-edge initiatives, we can achieve our vision of a world without Alzheimer's and all other dementia. Please, donate to this critical fight now — before this extraordinary offer ends. Your gift can go twice as far in the fight to end Alzheimer's. Thank you in advance for your generosity today and for making 2X the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Together, we will offer help and hope to all affected by this devastating disease. With gratitude, Donna McCullough Chief Mission and Field Operations Officer P.S. John, here's the power of grassroots generosity: If everyone reading this donates what they can now, we'll make our goal. Please give now, while your gift can go twice as far toward our fight against Alzheimer's. Thank you so much.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2022 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.