APRIL 1, 2022

John,

Take Down Tobacco National Day of Action is coming back on April Fools’ Day – and this year, youth advocates across the country will join together to call Big Tobacco’s bluff and expose them for who they really are: jokers who gamble with people’s lives.

Join us in a nationwide game of Joker Takedown!

Event registration is now open.

The stakes couldn’t be higher.

Big Tobacco is running new PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re "beyond smoking," and that they want a "smoke-free world." But it’s the same lie they’ve been telling for decades.

• They aggressively market deadly cigarettes while raking in billions of dollars in profits.
• They fight policies that would actually reduce tobacco use.
• They constantly develop new products to hook kids.
• They continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.

But we’re not fooled. Let’s go all-in and take down these jokers once and for all.

Soon, we'll also have downloadable posters, toolkits, and other goodies for in-person events. Keep your eyes peeled!

In the meantime...

• Check out our Activities Database. It's full of ideas for creating fun, impactful Joker Takedown events!
   
• Register your event today to get on the map. In-person or online, no activation is too small.
   
• Follow Take Down Tobacco on Instagram, Facebook and Twitter to get the latest updates.
   
• Spread the word on social media using #TakeDownTobacco!

Getting excited,