John, I wanted you to be the first to hear about this tremendous $100,000 match opportunity.

Dear John, When I got the message about a generous new match opportunity, I had to get this email out to you right away. Because you're such an important member of our community, I wanted you to hear it first. A generous donor who wishes to remain anonymous has just pledged to match every gift, up to an extraordinary $100,000, if we can raise the same amount by April 1. This remarkable contribution will support critical local family services. This match offer has arrived just when it's needed most, as the number of Americans living with Alzheimer's disease is growing and growing fast. Together, with our community, we want to be able to offer care and support to even more families and individuals in the coming year and accelerate global research. John, this generous offer makes today an ideal day to make your first gift to the Alzheimer's Association. I really hope I can count on you today with a gift of $16, $30 or maybe even $50, while it can double in impact and help us deliver on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. With the global prevalence of dementia expected to nearly triple to more than 152 million people by 2050, our Alzheimer's community is in a race against time — because Alzheimer's is not just memory loss. Alzheimer's kills. Although there are more White Americans living with Alzheimer's and other dementias than any other racial or ethnic group in the United States, older Black and Hispanic Americans are disproportionately more likely than older White Americans to have Alzheimer's or other dementias — with missed diagnoses also more common in those groups. And almost two-thirds of Americans with Alzheimer's are women. With your support, we're continuing to address these inequities, developing resources and support for all families — including those from underserved communities. Many of the more than 750 best-of-field research projects we're currently funding address disparities among underrepresented communities — with culturally informed care and support webinars, training and support services also confronting this issue. John, the Alzheimer's Association is the leading voluntary health organization in Alzheimer's disease care, support and research. It's also a donor-supported organization. So when you make your first gift as part of our $100,000 2X Match Challenge today, you'll help make care and support accessible to those who need it, while accelerating global research. Your gift can go twice as far in the fight to end Alzheimer's. I'm so grateful for this news, and for a strong community I can depend on when such amazing opportunities come our way. Thank you in advance for donating today, while your gift can go twice as far to help achieve our vision of a world without Alzheimer's and all other dementia. With gratitude, Donna McCullough Chief Mission and Field Operations Officer P.S. The support we've seen from you and other members of our Alzheimer's community shows that nothing can stop our momentum in the movement to end this disease. Please help us keep that momentum going by making a generous gift now, while every dollar you contribute can be matched 2X up to a total of $100,000.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2022 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.