Hi there, John — it’s Annie, Josh Shapiro’s Digital Director.

I know you’ve heard from me before, but I want to take a moment to tell you about this campaign’s digital program — and why dedicated support starting now could make a huge difference in this race.

Running a digital program requires a lot of effort. Why? Because people are more online and using the Internet more often every day! So to reach as many of them as possible, we need resources.

It takes a lot of prep work to shoot ads with Josh, find the best messaging to persuade swing voters, and build a grassroots community of Josh supporters from all across Pennsylvania and the nation.

So any early support — contributions we can rely on month after month — means all the difference in ad buys, persuasion campaigns, and voter outreach efforts online before our Republican opponents get the chance to. And it helps keep these programs running week after week until Election Day.

John, it’s imperative that we have a strong digital presence if we’re going to win. So please, will you help sustain our digital programs by starting a monthly donation today?

I know it might seem too early to support Josh, but now is the best time to make a donation.

That’s because when we can rely on your dependable support, we can plan ahead with our budgets, our ad buys, and our online content. We can maximize the impact of your donation every day until November — at a much greater level than if you’d donate the same amount or more closer to Election Day.

I know I’m asking a lot of you, John — but it would make a real difference in this campaign. This is the most competitive race in the nation, so every dollar will make a difference in keeping Pennsylvania blue.

Will you chip in $5 every month from now until Election Day? This campaign can accomplish so much more — and have a better chance of winning — with early support.

Thank you,

Annie Newman
Digital Director
Shapiro for Pennsylvania