Dear John, We want 2022 to be a year of hope, health and progress in the crucial fight against Alzheimer's disease. But it's going to take all of us working together to make it happen. That's why I'm hoping you had the chance to read the email I sent yesterday. Until February 28, a generous supporter, who wishes to remain anonymous, has agreed to match your first monthly donation 12X, up to a total of $50,000, in our fight against Alzheimer's. With this generous offer, your first monthly gift can make 12 times the impact in providing care and support and advancing research and will move us closer to our vision of a world without Alzheimer's and all other dementia. Becoming a monthly supporter is easy and convenient. It's one of the most impactful ways to support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Join us as a monthly donor today, while your impact can be matched 12X. Thank you. Sincerely, Donna McCullough Chief Mission and Field Operations Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Friday, February 18, 2022 To: John xxxxxx Subject: 🚨 Special Match Alert: Your first monthly gift can go 12X as far.

Right now, your impact can multiply 12X.

2022 Monthly Supporter John xxxxxx Loyal Donor Dear John, Today, I have an extraordinary opportunity for you to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Until February 28, a generous donor who wishes to remain anonymous has agreed to match your first monthly gift 12X, up to $50,000. That means when you decide to become a monthly donor today, your first gift can have 12X the impact. It's the ideal time to become a monthly donor during our 12X Match Monthly Supporter Drive. Over the past year, we've made great strides in our fight to end Alzheimer's, thanks to our generous supporters — people just like you. We can't stop now — and we won't until there's a cure. Today, more than 6 million Americans are living with this devastating disease, and that number is expected to more than double by 2050 to nearly 13 million. These could be our neighbors. Our relatives. People we know and love. It's for their sake that I'm asking you to commit today to giving on a monthly basis. By joining us today as a monthly supporter, you can be part of an extraordinary group of people who are on the front lines, fighting Alzheimer's together. We need your ongoing monthly support in order to: Reach more affected families with care and support services through our free 24/7 Helpline (800.272.3900), care consultations, support groups, education programs and more. Advance vital Alzheimer's research toward methods of treatment, prevention and, ultimately, a cure. Advocate for policies that will increase federal research funding and support all those impacted by Alzheimer's. Now is an especially good time to make that commitment — while your first monthly gift can have 12X the impact. Your monthly gift can go 12X as far. Becoming a monthly supporter is simple, easy and convenient — and you can make an incredible impact in the fight against Alzheimer's month after month. And today, you can maximize your impact during our 12X Match Monthly Supporter Drive. As a monthly supporter, you'll have the satisfaction of knowing you're making an ongoing difference in the fight against one of the greatest threats of our time. For the sake of our loved ones and all the people whose lives are being affected by Alzheimer's, please don't wait. Become a monthly supporter today. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. Please act before February 28 while your first monthly gift can have 12X the impact. Become a monthly supporter today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2022 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.