We're celebrating National Caregivers Day in a big way!
 
 
 
 
 

John,

Happy National Caregivers Day!

We’re celebrating this important day with the launch of our “Portraits of Care” ad campaign featured on billboards in New York City’s Times Square and Washington, DC, inviting people to pay attention to the caregiving that is happening all around us, and to reflect on the way care shows up in their own lives:

An ad on a large building in Washington DC. In the ad, three black women stand together, looking into the camera warmly. Text reads Who's In Your Care Squad? #CareCantWait An illuminated billboard in New York City's Times Square features two portraits of caregiving teams. Underneath, text reads Who's In Your Care Squad? #CareCantWait and Who Do You Care For? #CareCantWait
A five-story billboard on the side of a building features the portrait of two women exchanging a hug. One of them is in a wheelchair, the other wears scrubs. Text on the billboard reads How Do You Care? #CareCantWait An ad on a bikeshare station features a photo of two men, one sitting in a wheelchair. Text on the ad reads Who Do You Care For? #CareCantWait. In the background, the US Treasury Department Building is visible.

The photos in "Portraits of Care" were captured by renowned celebrity photographer Shayan Asgharnia as part of the Communities of Care art installation created last summer in partnership with artist activist Paola Mendoza, Caring Across Generations, Hand in Hand: The Domestic Employers Network, and the National Domestic Workers Alliance.

The campaign features the portraits and stories of people with disabilities, aging adults, care workers and family caregivers of diverse races, genders, abilities and ages, painting a picture of the strength and love in the “Care Squad” and illuminating the essential, intimate, and loving caregiving that takes place in our homes and communities every day.

You can hear some of the people featured in the campaign tell their stories in this video, which shows many of these photos being projected onto buildings around Washington, DC.

A preview of a YouTube video called How Do You Care, featuring a portrait of a laughing woman in a wheelchair projected onto the side of a building.

The stories that these portraits tell are central to our work of transforming our country’s failing care infrastructure and shifting cultural narratives and norms around care and caregiving. As we continue to advocate for supports for people who give and receive care on the national stage, “Portraits of Care” urges us to collectively vision what a caring future looks like, and inspire that vision into action by holding Congress accountable to the historical investments in care infrastructure that they owe to our families and our communities.

Want to see more of these gorgeous photos and hear the stories of the people featured, in their own words? Check out the Portraits of Care site for more information.

Happy National Caregivers Day!

With Care,

Sarah Vitti, Culture Change Manager
Caring Across Generations

  
 

A gift to Caring Across Generations helps us change the way care is seen, valued and supported for all Americans. Your generosity is vital to our team’s ability to drive change. Together, we will create lasting change towards a society that invests in a robust care infrastructure — that means universal child care, paid leave, and home and community based care — because #CareCantWait.
 


Caring Across Generations
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New York, NY 10006
United States

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