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CELEBRATING THE LEGACY OF BLACK RIFLE COFFEE COMPANY
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Last week our CEO Shelly Kirkland joined members of the Black Rifle Coffee Company team in San Antonio for the honorary ringing of the opening bell to become a publicly traded company.

As shared by BRCC co-founder, Boot Campaign
Board Member and U.S. Army Veteran Mat Best
during the remarks:

“Though we marked the official end to the war on terror this year, there are consequences from war. We must continue our service and pay it forward to help those men and women we served alongside.”

We are grateful for Black Rifle Coffee Company’s commitment to hiring 10,000 veterans, for staying true to their roots of service and giving back in meaningful ways to nonprofits, including Boot Campaign.

But most importantly, we want to thank them for investing in people, transforming the lives of those who raised their right hand and volunteered to protect and defend our freedoms.
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TRAEGER TEAM, DAN HENDERSON LACED UP
More than 600 celebrities have laced up with us and we’re just getting started! Check out our two newest additions - the team at Traeger and retired MMA fighter Dan Henderson.
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