John,

We are now one month into 2022 and that much closer to this year's elections. 18 years ago when DFA was founded we were built upon the 50 state strategy and the belief that if we fight everywhere we can win everywhere. And if we focus on candidates at all levels of office we will make a MUCH greater impact across the country at the local, state, and national levels.

This is all still true today. Over the years, we have developed programs and built campaigns to support the 50 state strategy. There are three in particular that I want to make sure you know about.

Before I get into detail on those programs, know that we can’t make any of this happen without support from members like you. Small-dollar donations and the donations of our active members are truly what make this work possible. So I want to ask if it’s possible for you to make a donation now at the beginning of the year to help launch each of these programs. Please, if possible, make a $5, $20, $50, or $100 donation today to help support and expand this work?

Our early 2022 priority map will be focused on Arizona, Florida, Georgia, Michigan, Minnesota, Nevada, North Carolina, Pennsylvania, Texas and Wisconsin, with the goal of expanding our majorities in the US House and US Senate. We will still execute our 50 state strategy and support candidates in other states, but we have three additional programs that our team will be implementing “layering” on top of that strategy: Purple to Blue, Flip the South and Establish Justice. Now, let me share a little more about each of them.

• PURPLE TO BLUE:
  We launched our Purple to Blue program in 2013. Since then, we have expanded our reach and investment. We are identifying and recruiting great progressive candidates, creating winning strategies for individual campaigns, and investing in races strategically to maximize our investment. We are training our candidates and their teams to run data-driven organizing campaigns and we are building power by engaging our movement partners to join the fight earlier than they traditionally do.

• FLIP THE SOUTH:
  One program we soft-launched last year and will be fully executing this year is our Flip the South campaign. We know that Democrats have the potential to do much better in the South than they have in the past. We know that the electorate exists to flip these states, but they have been written off by others and there hasn't been a willingness to actively engage. While our overall Flip the South program includes southern states from Texas to Florida and up to Virginia, Our 2022 work will be heavily focused on both state legislative and congressional seats in Texas, North Carolina, Georgia, and Florida.

• ESTABLISH JUSTICE INITIATIVE:
  We launched our Establish Justice Initiative in August of 2021. Democrats have ignored and neglected judicial seats for years while Republicans have flipped courts across the country. This has led to inequity in our justice system, elections, and other key issues. Our Establish Justice campaign will focus on statewide judicial seats, state’s attorneys/district attorneys, and municipal judicial seats.

Finally, I have to stress that we can’t wait until Labor Day or the beginning of summer to expand this work. Frankly, we can’t even wait until spring. The first election is March 1st in Texas, so we have no time to waste. Early vote starts in less than two weeks. If we do the work that we need to do and do it right, we will win, despite attempts to disenfranchise voters and steal the election. We must start now and we can’t stop until we win.

Thank you for considering making an investment in this work.

My Best,

Yvette

-------------

Yvette Simpson
Chief Executive Officer (CEO)/Democracy for America