This week, we launched a new campaign in China starring Jackie Chan

Happy Year of the Tiger! We look forward to more exciting projects to protect wildlife this year, but first, we look back at our accomplishments over the last few months.
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With thanks to Jackie Chan, our “Don't be a Villain to Wildlife” campaign in China reminding the public to stop consuming wildlife was a great success, in fact one of our biggest campaigns ever! We placed 643 billboards and 130,000 digital screens in airports, train stations, bus stops, and other prominent locations, reaching over 1 billion views with many more on social media. We even secured placement on the newly opened China-Laos high-speed railway. In a survey of people in the Guangzhou subway, where many of our billboards reside, 71% of respondents said they recognize the ads and 88% said they would not consume “gamey meat” after seeing the PSA, while 84% said they believe eating “gamey meat” is unacceptable.
Africa’s largest-ever wildlife awareness program launched in Nigeria
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Last month, WildAid launched a massive public awareness conservation campaign in Nigeria to reduce demand for illegal bushmeat in major urban centers, support enforcement activities to tackle the illegal wildlife trade, and raise awareness of disappearing wildlife using the slogans “Keep them wild, keep us safe” and “Poaching steals from us all.” The campaign stars Afrobeats artists Davido and Mayorkun, Nigeria footballer Alex Iwobi, Nollywood star Stephanie Linus, comedians Emanuella and Josh2Funny, as well as public figures such as Sharon Ikeazor, Nigeria’s Federal Minister of State for Environment and Professor Akin Abayomi, the Honorable Commissioner for Health of Lagos State.
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Historic decree creates a new marine reserve
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President of Ecuador, Guillermo Lasso, signed a historic Executive Decree on January 15th to create a new marine reserve to increase protection for one of the world’s most important marine ecosystems, the Galapagos Islands, home to nearly 3,000 marine species, 20% of which are found nowhere else on Earth. WildAid and its partners will be working to implement a marine protection system that will be deployed across the new protected area, including state-of-the-art technologies to significantly enhance control of the marine reserve. For the last 20 years, WildAid has partnered with Ecuador to enforce the laws of the Galapagos Marine Reserve and prevent illegal fishing within its borders. The new ‘Reserva Marina de Hermandad’ increases the size of the Galapagos Marine Reserve to nearly 200,000 sq km of protected waters.
Reminding consumers “Beauty Belongs in the Ocean”
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We partnered with the China Sea Turtle Conservation Alliance and Society of Entrepreneurs and Ecology on our latest campaign to save sea turtles. The campaign spans billboards across eight coastal cities that will be displayed through March 2022. Online, we hosted a livestream event to discuss the various threats sea turtles face with our partners at the sea turtle shelter of the Hainan Normal University.
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Cartoon addresses climate change
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To coincide with the COP 26 climate summit in late 2021, we launched a billboard campaign with the famous cartoon series Dream Academy to inspire younger generations to reduce carbon emissions through daily choices regarding transport. We placed 103 billboards in 5 cities, including Beijing, Shanghai, and Shenzhen throughout subway corridors, shopping malls, and bus stops, accumulating an estimated 56,538,000 views.
Ways You Can Support WildAid
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WildAid has partnered with AmazonSmile. Support our work while you shop at no additional cost. Using AmazonSmile, you’ll find the same low prices, vast selection, and convenient shopping experience as Amazon.com, with the added benefit that AmazonSmile will donate 0.5% of your eligible purchases to us!
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Partnerships play a crucial role in WildAid’s success in helping our most vulnerable wildlife. When you purchase products from one of our special partners ([link removed]) , a portion of their proceeds will support our conservation programs. You can shop for high-quality goods, all while helping WildAid.


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