A few days ago, I was doing research on "net zero" policies for an upcoming campaign. Here's what happened when I typed "net zero" into Google, John:
What I thought was a popular resource on net zero policies actually turned out to be an ad for Shell. That's right, John. Just take a look for yourself:
Despite what this ad says, Shell is not moving toward net-zero. Not even close. But since these ads look like normal Google results, they can easily confuse the public into believing that fossil fuel companies like Shell are adapting to meet the climate crisis.
Shell is only the tip of the iceberg. New research has found that 1 in 5 ads served on search results for 78 climate-related terms were filled with ads by fossil fuel companies. The fossil fuel industry’s disinformation campaigns are insidious, and it is one of the single greatest threats to our climate movement.
But here's the good news: we are not afraid to confront the fossil fuel industry head on. That's why we are running our own ads promoting real solutions and honest information about the climate crisis.
But in order to counter Big Oil’s disinformation, we need a lot of grassroots donations to be able to fund these ad campaigns — which is why we need your help. Will you chip in $3.50 — or whatever you can — so we can fight the oil and gas industry’s disinformation campaigns with the truth?
Here's just one example of the type of ads your $3.50 contribution will go toward supporting:
We can't afford to sit this fight out. Because in all honesty, companies like BP, Shell, Exxon, and Chevron will not stop greenwashing on platforms like Google, Twitter, and Facebook to convince the public they’re part of the solution and “doing good” for the climate. As long as they are the only ones running ads, people will continue falling for their propaganda.
It's time that we run our own ads to expose their lies. We're already calling on the Federal Reserve to stop financing fossil fuels. We're petitioning media platforms to stop greenwashing. We’ve already sent petitions calling on Google and Facebook to stop publishing climate disinformation Now, we're fighting back directly on the fossil fuel industry’s own turf — on Google Ads.
None of this work would be possible without you. Thank you for rising up and pitching in what you can to support our movement.
In solidarity,
Emily Southard
350.org
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PO Box 843004, Boston, MA 02284-3004
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350.org is a global movement that fights for a just and equitable world by stopping the fossil fuel industry from continuing to destroy our climate.