Dear John, Alzheimer's is a triple threat unlike any other disease — with soaring prevalence, lack of effective treatment and enormous costs. It currently affects more than 5 million Americans and is projected to reach nearly 14 million by 2050. You can help fight back during our $250,000 TRIPLE Match Challenge. This means that for a limited time, your gift can go 3X as far to provide Alzheimer's disease care and support and advance critical research. Will you please help with your donation today that can TRIPLE in impact? This incredible $250,000 TRIPLE Match Challenge is made possible thanks to an anonymous donor who has pledged to triple every donation made to this challenge before December 31, up to a total of $250,000. Their generous gift will support Rural Outreach for Alzheimer's Disease (ROAD), a program to reach individuals and families fighting Alzheimer's in remote areas where it can be difficult to access care and support. We need your immediate assistance during this limited-time $250,000 TRIPLE Match Challenge to raise funds to help improve these alarming numbers: Today, more than 5 million Americans are living with Alzheimer's. This year, Alzheimer's and other dementias will cost the nation $290 billion. Currently, Alzheimer's is the sixth-leading cause of death in the United States. Alzheimer's is devastating families across the United States, but we're relentless in our fight. Please make your first gift today while your donation can have 3X the impact in advancing care, support and research. Any amount you give right now can have TRIPLE the impact to further our mission to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Thanks for being a part of our community working to end this disease. Sincerely, Donna McCullough Chief Development Officer

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2019 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails. View your email preferences or unsubscribe.