The biggest problem is that most Democrats continue to believe the best way we’re going to communicate, or maybe the only way to communicate our message, is through traditional press. We’re going to tell the New York Times, we’re going to tell CNN, we’re going to tell the Richmond Times-Dispatch, and they’re going to communicate that to the public. That model hasn’t worked for a very long time.

We’re in a world where Facebook dominates, where right-wing propaganda and disinformation dominates. The idea that anyone other than the most plugged-in news junkies are going to have any real information about what’s happening is just folly.

Our party tends to think the press will do our job for us. We think they’re going to communicate our message. But it’s our responsibility to get the message, or the news, from Joe Biden’s lips or Nancy Pelosi’s lips to the voters’ ears. And that’s not going to happen organically. It has to happen through paid advertising, through social content we generate, through progressive media, and there has been very little effort to adjust our communication strategy.