Out of 114 total streaming episodes with tobacco, only one could be classified as anti-smoking, according to research findings.
Truth Initiative

Feb. 3, 2022

Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized, too

Out of 114 total streaming episodes with tobacco, only one could be classified as anti-smoking, according to research findings. Half were pro-smoking, meaning coders who reviewed the shows noted that tobacco was portrayed in ways that associated the products with themes like wealth, power, success, fun, harmlessness, rebellion, or glamor.

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Surveying how the tobacco industry markets flavored products in five Midwest cities

For the second time Truth Initiative has partnered with Counter Tools, an organization that specializes in helping state and local partners build healthier communities, on a study using store assessment questions that focus on the sale of flavored tobacco products.

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EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

The EX Program from Truth Initiative® broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for adults. The digital health program for tobacco addiction is now helping more than 9.7 million adults around the nation, including through Medicaid plans in Nevada, Iowa, Kentucky, and West Virginia.

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This week in tobacco policy news

Washington County, Oregon - A Washington County ban on retailers selling flavored tobacco products has been put on hold and will be on the ballot in May after petitioners gathered signatures to stop the ban, the county announced Friday.
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