The ASA upheld all four of the issues we raised.

We challenged whether:

1. the ad misleadingly presented the Yellow Card Scheme report data as the number of injuries and deaths that were caused by COVID-19 vaccines;
2. the claim “Covid vaccines have not been approved for public use” was misleading and could be substantiated;
3. the ad misleadingly  implied  it  had  been  approved  or endorsed  by  the  Medicines and Healthcare products Regulatory Authority (MHRA); and
4. the ad was socially irresponsible.

Together we’ve made sure that spreading bad information has consequences.

We’re pleased that the ASA has taken action as a result of our complaint.

But Friend, false claims appear in our media every week.

Just a small monthly donation makes a really big difference, helping us track down false claims in our media and push for the record to be corrected.

Can you join 2,5000 others, and help keep our media more honest and accurate this year?

As always, thank you for standing with us,

Bethan - Policy and Impact Manager
Full Fact

Read more: ASA's ruling

PS Last year, 2,500 monthly supporters helped make sure we could correct the record in The BBC, The Economist, the Telegraph and more. Join them and help keep our media more honest today.