February 1, 2022

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Tom Brady officially announced his retirement Tuesday morning and walks away from the NFL as its all-time earnings leader. He’s just getting started off the field, too — recently launching the BRADY apparel brand, co-founding the Autograph NFT platform, and taking an ownership stake in crypto exchange FTX.

NWSL Minimum Salaries Jump 60% With First CBA

Geoff Burke-USA TODAY Sports/Design: Alex Brooks

The National Women’s Soccer League Players Association has finalized its first-ever collective bargaining agreement with the NWSL, including free agency, higher salaries, and additional health benefits.

The NWSLPA, which began CBA negotiations [[link removed]] in March 2021, said players would not attend preseason training until an agreement was reached. While the deal is reportedly [[link removed]] still “subject to approval by the NWSL Board of Governors,” players agreed to attend training beginning on Tuesday.

Starting in 2023, free agency will be available for those in the league who have played six or more years. By 2024, players who have played five years will be eligible, and players with three years under their belts will have restricted free agency.

Livable Wages

Some players were previously [[link removed]] earning as little as $22,000 annually.

The contract raises players’ minimum salary by 60% to $35,000 with 4% annual increases, boosting the average total compensation by 30% over the 2021 season to $54,000.Players will also receive increased free housing, transportation, health benefits, and 401(k) matching contributions. Including 10% of net broadcast revenues, individuals will be able to access revenue sharing as part of the deal, and the league will pay up to $300,000 annually for group license image rights.

The deal comes months after former commissioner Lisa Baird resigned [[link removed]] from the league following criticism for ignoring complaints of sexual coercion and other abuses against coaches.

The league’s 10th season begins in March, and the CBA will last five years.

Peloton Slashes Projected Apparel Sales by $50M

Peloton/Design: Alex Brooks

Add one more to Peloton’s long list of problems: apparel sales.

The beleaguered at-home fitness company reportedly slashed [[link removed]] its projected apparel revenue for fiscal 2022 from $200 million to $150 million.

Peloton’s apparel division more than doubled its sales to $107 million in the fiscal year ended June 30, 2021. While it previously worked with other athleisure makers, the company launched its private line, Peloton Apparel, in September 2021.

The company cited supply chain issues and other “macro factors” for the reduced estimate for the fiscal year ending June 30, 2022, according to a November presentation seen by CNBC.In its fiscal Q1 2022 earnings, Peloton’s guidance for the full fiscal year included $4.4 billion to $4.8 billion in total revenue and an adjusted EBITDA loss of $425 million to $475 million.

Peloton also got some unfavorable legal news when the U.S. Patent Office ruled [[link removed]] that two of its patents related to streaming and on-demand classes are not patentable because the underlying technologies are not sufficiently unique.

Peloton sued at-home fitness rival Echelon in 2019 for patent infringement on its technology, and Echelon countersued, challenging the validity of the patents.

Arms Race

Undeterred by its recent struggles, Peloton released [[link removed]] a heart-rate-monitoring armband on Monday. The $90 device integrates with Peloton’s apps and connected machines. The armband creates an alternative to its $49 chest strap, which has similar functions.

A push into wearables has been anticipated ever since Peloton acquired Atlas Wearables in March 2021.

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Asian Tour Gets $300M Investment From LIV Golf

Asian Tour/Design: Alex Brooks

The Asian Tour has unveiled The International Series’ key dates and prize money and an increased investment by LIV Golf Investments, bringing its total funding in the professional golf tour to $300 million.

LIV is backed by the Public Investment Fund, Saudi Arabia’s sovereign wealth fund. Last November, the firm named 1995 PGA Tour Player of the Year Greg Norman as its CEO.

The same month, LIV made an initial investment of $200 million in the Asian Tour — one of the single largest investments in the history of pro golf — to support events and prize funds.

The International Series will feature 10 events with stops in England, Vietnam, Indonesia, Thailand, Singapore, and Hong Kong.Prize purses for each event will range from $1.5 million to $2 million.The series will be part of the Asian Tour for the next decade, creating a 25-event season.

The Asian Tour continuing to expand its reach follows a 10-year partnership secured in September 2021 with Golf Saudi to incorporate the Saudi International, which had previously been part of the European Tour.

Doubling Down on Sports

The PIF, which has $480 billion in assets under management, led a $760 million investment in McLaren last July and acquired Newcastle of the Premier League last October for $409 million.

The fund is also reportedly [[link removed]] nearing a purchase of Serie A’s Inter Milan for $1 billion.

Conversation Starters In The Leadoff, the Beijing Olympics could cost China more than $38.5 billion, Tom Brady wins even with his retirement, FTX raises $400 million at a $32 billion valuation, and Entain is set to make a $133 million investment in the metaverse. Click here to listen [[link removed]]. The Denver Broncos have announced [[link removed]] that the team is officially up for sale. The team’s trustees hope to have a sale completed by the start of the 2022 season. Univision has completed [[link removed]] its purchase of the content and media assets of Televisa for $4.8 billion. The combined company plans to launch a new streaming service. AT&T will [[link removed]] spin off WarnerMedia in a $43 billion merger with Discovery. AT&T will cut its dividend by nearly half with shareholders owning 71% of the combined entity.

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Market Movers

U.S. stocks experienced gains across all three major indexes on Tuesday. Here’s a look at how sports-related stocks performed:

DIS [[link removed]]

Walt Disney Co (The)

[[link removed]]

$144.49

[[link removed]]

+0.83%

[[link removed]] T [[link removed]]

AT&T, Inc.

[[link removed]]

$24.38

[[link removed]]

+1.67%

[[link removed]] SIRI [[link removed]]

Sirius XM Holdings Inc

[[link removed]]

$6.76

[[link removed]]

+5.79%

[[link removed]] NKE [[link removed]]

Nike, Inc.

[[link removed]]

$148.13

[[link removed]]

-0.13%

[[link removed]] NLS [[link removed]]

Nautilus Inc

[[link removed]]

$5.01

[[link removed]]

-2.34%

[[link removed]] BATRK [[link removed]]

Liberty Media Corp.

[[link removed]]

$26.11

[[link removed]]

-3.65%

[[link removed]] (Note: All as of market close on 2/1/22) What to Watch

The Alabama Crimson Tide (14-7) face the Auburn Tigers (20-1) on Tuesday at Auburn Arena.

How to Watch: 9 p.m. ET on ESPN

Betting Odds: Auburn -6 || ML -275 || O/U 156* ( Bet on DraftKings [[link removed]])

Pick: Expect the Tigers to keep their win streak alive. Take Auburn to cover.

*Odds/lines subject to change. T&Cs apply. See draftkings.com/sportsbook [[link removed]] for details.

Written by Abigail Gentrup [[link removed]], Owen Poindexter [[link removed]], Justin Byers [[link removed]]

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Front Office Sports Insights [[link removed]] - The most promising opportunities where sports meets industry

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