John, we'll be honest here. This isn't the email we were hoping to send today. But unfortunately, it's the one that we have to send.
We're only 84% of the way towards our $135,000 end-of-month goal right now. If we're going to get there by midnight tomorrow, the response to this email has to be one of the best we've ever seen.
You see, most people who read this email aren't going to donate. If you're reading this far, you're already one of our top supporters. And that's why we're asking for your help:
We set this goal because we understand a fundamental reality: The fossil fuel industry is desperate, and they'll spare no expense to protect business as usual. Wall Street and fossil fuel CEOs have a ton of financial power to try and stop our climate agenda.
Their disinformation campaigns are alive and well. Fossil fuel companies significantly increased their spending on lobbying to block the climate measures in the Build Back Better Act — and it worked.1
They continue greenwashing their climate destruction by promoting false solutions and touting 'net-zero' goals that will do absolutely nothing for the future of our climate.2 Meanwhile, the industry is pouring money into Google search ads to spread disinformation around climate.3
That's a lot of false ads and attacks that we'll have to be prepared to defend against, all while organizing on the ground to pass climate measures.
Making up this ground won't be easy. But we've never set the aspirations of this movement around what is just easy, but what needs to be done.
Thank you for being with us.
In solidarity,
Team 350
1 - E&E News
2 - Grist
3 - The Guardian