Hey John, it's Jesse — Jamaal's Finance Director.
This year, our grassroots movement will go up against a major obstacle on our path to keep Jamaal in Congress — the new redistricting maps for NY-16. For the past few weeks, we've detailed to you just how much of a change these new maps will bring to our campaign strategy, and these changes are even more impactful now that we know of a potential new challenger to Jamaal's seat.
Hitting our fundraising goals month over month allows us to create a safety net of support for Jamaal and our campaign during these drastic changes to our election landscape. As a people-powered movement, we need to come together in moments like these to ensure that our momentum is maintained and our movement continues to grow.
If you don't remember how drastic the newly proposed NY-16 maps are, let me refresh your memory:
These new boundaries add on a massive new area of New York that we'll have to hit hard with our voter outreach efforts. Our in-district voter demographics will see a major shift — with a 10% decrease in Black voters and a 27% decrease in Latino voters. What's more, the new northern part of the proposed district is both less dense and less accessible by public transit, so mobilizing our volunteers to reach these new areas will be even more challenging, expensive, and time consuming than before.
The new maps will also cut off strong, progressive areas where we already know we have Jamaal's support and will bring in about 15% more Trump supporters. And the addition of a potential, more moderate challenger means that we'll need to be even more proactive and determined in our voter outreach efforts. So it's crucial that we're prepared to take on the costs of our growing organizing efforts.
Let's do this,
Jesse Guy-Herman, Finance Director
Bowman for Congress
