Brian Williams back to network news? Norah O’Donnell to cable? Or maybe it’s Williams back to cable?
The music is playing, and when it stops, you could see some interesting names scrambling for some very good chairs — anchor chairs, that is.
Let’s start with a real stunner.
CNN’s Oliver Darcy reported that CBS News reached out to Williams, the former NBC News and MSNBC anchor, to gauge his interest in taking over as anchor of the “CBS Evening News.” But Williams wasn’t interested.
That brings up two immediate questions. What does this mean for current “CBS Evening News” anchor Norah O’Donnell? And why would Williams turn down what has always been considered one of the best jobs in TV journalism?
Let’s hit the second question first. Darcy wrote, “Williams, the people I spoke to said, simply isn't interested in the evening news job — which says a lot about not only Williams' turn-of-fortune, but also the diminishing allure of anchoring a nightly broadcast news program, once considered to be one of the most prestigious positions in journalism.”
Translation: There might be a better job for Williams. And I’ll get to that later in the newsletter.
Now, what about O’Donnell? Darcy wrote, “Publicly, the network has supported O'Donnell. When the New York Post reported in October that she was in danger of losing her anchor spot, (CBS News president and co-head Neeraj) Khemlani went on the record to the tabloid and praised O'Donnell. And on Monday, when asked about whether she will stay in the anchor chair, Khemlani lauded her ratings and said that CBS has ‘no current plans to change’ what it is doing. But all of this begs the question: If CBS is so happy with O'Donnell, whose current contract is said to be up soon, why have they shopped her job to others?”
For the record, a CBS News spokesperson told Darcy that Williams was not going to anchor the “CBS Evening News” and added, “End of story.”
O’Donnell took over as “CBS Evening News” anchor in July 2019 when Susan Zirinsky was the CBS News president. The newscast was third in the ratings behind ABC’s “World News Tonight” and the “NBC Nightly News.” CBS moved the evening news broadcast to Washington, D.C., and has picked up viewers.
But it still remains, generally, third in the ratings. Last week, for example, ABC’s “World News Tonight” had 8.95 million total viewers, followed by “NBC Nightly News” with 7.82 million viewers and the “CBS Evening News” with 5.7 million viewers.
One other interesting tidbit from all of this is how Williams has fought his way back from a major scandal that cost him the “NBC Nightly News” anchor job in 2015. That’s when he embellished his involvement with a 2003 helicopter crash in Iraq while embedded with the U.S. Army.
After losing his anchor chair, Williams eventually landed at MSNBC, hosting a weeknight 11 p.m. Eastern show, as well as anchoring breaking news and election night coverage on MSNBC. To his credit, he owned his mistake, kept his head down and continued to work hard and show off his excellent TV anchoring talent — something that was never in question.
He left his MSNBC show of his own accord late last year when his contract expired and now appears to be on his way to a pretty good TV job.
It won’t be as anchor of the “CBS Evening News.” But could that lead to another really good job? Well, keep reading …
Replacing Cuomo
We’re coming up on two months since Chris Cuomo was let go from CNN and we still don’t know who is going to replace him. That’s because maybe CNN doesn’t even know.
Variety’s Brian Steinberg writes, “Some staffers at the WarnerMedia network believe CNN has been holding the equivalent of on-air tryouts in recent weeks, turning over the 9 p.m. hour to hosts like Michael Smerconish, Laura Coates and Brianna Keilar. Jim Acosta, the former White House reporter turned weekend anchor, takes a turn this week.”
CNN is, clearly, taking its time and that’s not necessarily a bad thing. As Steinberg notes, the 9 p.m. slot on a major cable news network is prime real estate. If you’re CNN, you’re hoping that whoever gets the permanent gig is going to be in that job for years. Plus, considering Cuomo was booted because he crossed the line by trying to help his brother, former New York Gov. Andrew Cuomo, against multiple accusations of sexual harassment, CNN needs to get this hire right.
Steinberg wrote, “There has been much speculation that CNN might choose to hire an outsider to take on the slot. Brian Williams recently left NBC News after many years, and CBS News is believed to be in discussions with both Gayle King and Norah O’Donnell about renewing contracts set to lapse in coming months. Nabbing those anchors, however, might require more money than CNN, its parent WarnerMedia, or its soon-to-be new owner, Discovery, want to spend at a time when TV audiences are moving to new kinds of distribution.”
So, yes, Williams could be in the running. As far as O’Donnell, well, that’s a possibility. But CNN’s Brian Stelter recently reported that King is going to stay at CBS News.
And on the sports front …