Hey there, John. Here’s a painfully honest email written by a real person.
In order to power through this year, we have a big ask of you. We want you to become a monthly supporter of Adam.
Before you make a final decision (or close this email!) please allow us a moment to explain why your support is a really really big deal for us and our boss.
Campaigns are expensive. Not only does Adam need to pay amazing people (like us 😊) a living wage to help run the day-to-day functions of his campaign, but we also use our resources to help Democrats all across the country. Last cycle, Adam did more to help elect Democrats to the House AND Senate, than just about any other Member of Congress. (Not including the Speaker, of course!)
This is in addition to fending off a classic California Jungle Primary (aka Adam vs. many, many challengers), introducing himself to tens of thousands of new voters, and doing his super important day job. We’re going to have to spend millions on grassroots campaigning, media in the expensive LA market, online ads, and good old-fashioned snail mail (yes, that still happens).
The bottom line is this: it’s a lot of work, and it takes a lot — a lot — of resources.
Here’s the rub, John: a monthly donation helps us prepare for the challenges ahead. If we know we can budget an extra $5 or $15 each month, it’s actually quite a big deal. That could mean an extra lawn sign in a voter’s lawn, an extra brochure or door hanger for a volunteer precinct walker, an extra ad seen on an undecided voter’s Facebook feed, or an extra few bucks to a member of Congress under siege from Republican attacks in a swing seat.
So what do you say, John? Will you become a monthly supporter of Adam and his campaign?
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Just think, with a monthly donation in the amount of a cup of coffee (or two) you can make a big difference for our campaign and campaigns of Democrats around the country. And Adam will be so incredibly grateful! So will we!
Thanks for all your support. And thank you for reading our email! It means a lot!
— Your Friends at Team Schiff