January 12, 2022

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Seven-time Super Bowl champion Tom Brady officially launched his namesake apparel brand — BRADY — on Wednesday. He’s also co-founded the Autograph NFT platform, become an FTX ambassador, and partnered with Hertz during the last year.

Denver Broncos Cleared For Sale

Matthew Emmons-USA TODAY Sports/Design: Alex Brooks

A former Denver Broncos quarterback could transition to one of the team’s owners following a judge’s ruling on Tuesday that the right of first refusal to sell the team is no longer valid.

ROFR Holdings, which is part-owned by former Broncos owner Edgar Kaiser’s estate, has claimed it held the rights ever since Kaiser sold the team to Pat Bowlen for $78 million in 1984.

In late December, the team filed a lawsuit [[link removed]] against the company challenging that the personal contract ended when both owners died — Kaiser in 2012 and Bowlen in 2019 — and that the rights weren’t legally transferred.

Despite not officially being on the market, the team, currently owned by the Pat Bowlen Trust, is likely to be sold in the coming months if Bowlen’s children cannot agree on a majority owner. Broncos CEO Joe Ellis says [[link removed]] a resolution between the siblings is unlikely.

Sources told [[link removed]] Front Office Sports in September that the team could fetch around $4 billion.

Potential Owners

There have already been months of speculation over who will purchase the Broncos, which Forbes valued [[link removed]] at $3.75 billion earlier this year.

Six different groups plan on bidding for the team, according to [[link removed]] Woody Paige of the Denver Gazette.Paige said that former Broncos quarterbacks Peyton Manning and John Elway are expected to be in two of those groups.

Ellis says the team plans to make an announcement regarding ownership shortly after the team hires its new head coach.

Audi, Porsche to Power F1 Teams Starting in 2026

McLaren/Design: Alex Brooks

German luxury car manufacturers Audi and Porsche are set to join Formula 1 in 2026, with plans for the iconic two brands to team up with racing teams in the motorsport championship.

Joining F1 would allow their parent company Volkswagen to allocate [[link removed]] development costs across its Lamborghini, Porsche, and McLaren racing teams. The two carmakers would need approval from Volkswagen’s supervisory board to enter F1.

Porsche and Audi would join F1 as powertrain suppliers.Audi would work with McLaren to power its racing team.Porsche is considering working in conjunction with Red Bull Racing. F1’s Future Outlook

Liberty Media — which also owns the Atlanta Braves and SiriusXM — acquired F1 for $4.6 billion in 2017. The company’s F1 segment generated $668 million in revenue in Q3 2021, up from $597 million in revenue for the same period the year prior.

After a two-year absence, F1 made its way back to North America for the U.S. Grand Prix in Austin, Texas last October. The motorsport championship also signed a 10-year deal in April 2021 to host the Miami Grand Prix at Hard Rock Stadium.

F1 wants to bring races to more cities [[link removed]] across the U.S., including Las Vegas and potentially a “dream” race in Manhattan.

SPONSORED BY ATHLETIC GREENS

Make Routines, Not Resolutions

January gets all of the glory, but what about February and those other 10 months?

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AG1 simplifies your health routine with a comprehensive blend of 75 vitamins, minerals and whole food-sourced ingredients, including probiotics and hard-to-source greens that help fill the gaps in your diet…and it tastes great!

Take care of your nutritional foundation today with a one-year supply of Vitamin D and 5 free travel packs [[link removed]]with your first purchase.

Man City Tops Man United in Revenue for First Time

Man City/Design: Alex Brooks

Manchester City didn’t just win the Premier League championship in the 2020-21 season — it surpassed its intra-city rival in revenue for the first time.

The club posted revenue of $735.9 million during the season, topping Manchester United’s $636.3 million, according to [[link removed]] KPMG. Man U is typically the highest-earning team in the Premier League, with $663 million in revenue in 2019-20 and $812.7 million the previous year.

Man City achieved this feat with only $910,000 in matchday revenue.The club earned $383.2 million from broadcasting and $351.7 million from commercial and other sources.City Football Group, which owns Manchester City, is working with the Oak View Group to build a $495 million mixed-use arena next to the team’s Etihad Stadium.

City Football Group secured [[link removed]] a seven-year, $650 million loan in July 2021 to help build a new stadium for its Major League Soccer club, New York City FC.

Champs of the Champs

KPMG found that Manchester City was one of two championship-winning clubs among Europe’s eight major leagues to show operating revenue growth and the only one to beat their income from 2018-19.

Bundesliga-winner Bayern Munich was second among European champions with $682.5 million in 2020-21 operating revenue, followed by La Liga’s Atletico Madrid ($399.3 million) and Serie A’s Inter Milan ($396.9 million).

Conversation Starters In The Leadoff, the NFL buys back into On Location Events, Peloton takes a step deeper into footwear, Learfield and U.S. Integrity form a college sports betting watchdog, and crypto group LinksDao raises $11 million to tap into the golf industry. Click here to listen [[link removed]]. JD Sports raised [[link removed]] its annual profit forecast Wednesday following an abundance of consumers purchasing sportswear during the holidays. JD Sports expects a pretax profit of at least $1.2 billion for the year to Jan. 29, up from a previous forecast of $1 billion. The mass adoption of NFTs, DAOs, digital tickets, and other blockchain applications in the sports world can’t be ignored. With projects like LinksDAO and Sorare bringing in tens to hundreds of millions in capital, it appears the trend has staying power. Learn more about applications of crypto in sports with our Insights case study on Socios.com [[link removed]]. ESPN insiders Adam Schefter and Adrian Wojnarowski, and Shams Charania of The Athletic and Stadium, are all poised to hit free agency this summer. [[link removed]] The Athletic, recently purchased by the New York Times, and other potential suitors are ready to make offers, sources told Front Office Sports.

SPONSORED BY OPENDORSE

How Brands are Getting Into the NIL Game

It’s been six months since the NCAA passed the new policy allowing college athletes to profit off their name, image, and likeness ( NIL [[link removed]]). Since then, there have been hundreds of thousands of NIL deals between brands and college athletes around the country.

Learn how brands like Degree, Gopuff, Pepsi, Foot Locker, Nike, SoFi and others have capitalized on NIL and the value of college athletes.

Download [[link removed]] the white paper today to learn the key takeaways of these NIL deals and best practices on how to leverage NIL in 2022 and beyond.

Market Movers

U.S. stocks were mixed on Wednesday. Here’s a look at how sports-related stocks performed:

MGM [[link removed]]

MGM Resorts International

[[link removed]]

$44.67

[[link removed]]

-0.62%

[[link removed]] BATRK [[link removed]]

Liberty Media Corp.

[[link removed]]

$27.10

[[link removed]]

-1.45%

[[link removed]] ARMK [[link removed]]

Aramark

[[link removed]]

$36.24

[[link removed]]

-2.23%

[[link removed]] LYV [[link removed]]

Live Nation Entertainment Inc

[[link removed]]

$114.56

[[link removed]]

-2.24%

[[link removed]] ELY [[link removed]]

Callaway Golf Co.

[[link removed]]

$27.32

[[link removed]]

-3.33%

[[link removed]] (Note: All as of market close on 1/12/22) What to Watch

UFC 270 marks the first event for the promotion in 2022, and it is sure to pack a punch.

In the main event, Francis “The Predator” Ngannou (16-3) faces fellow Frenchman Cyril “Bon Gamin” Gane (10-0) for UFC’s undisputed Heavyweight title at Honda Center on Saturday.

Ngannou enters the title fight with a 100% finish rate, with all of his wins coming by KO or submission, while Gane is coming off a win over Derrick Lewis at UFC 265 for the interim title.

How to Watch: 10 p.m. ET on ESPN+ / Stream all of UFC 270 live on ESPN+ [[link removed]]*

Who ya got? Reply to this newsletter with your prediction for the Ngannou-Gane title bout and whether it will go the distance. We can’t wait to see these two dynamic athletes faceoff.

*Sponsored content. Game Availabilities Differ By Market, Check Your Local Listings

Written by Abigail Gentrup [[link removed]], Justin Byers [[link removed]], Owen Poindexter [[link removed]]

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Front Office Sports Insights [[link removed]] - The most promising opportunities where sports meets industry

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