Hi John,

Last summer, the AFL-CIO, the largest federation of unions in the United States, migrated its entire mobile messaging program over to Action Network. It was an easy choice — their email program was already on Action Network, so moving mobile over as well allows the digital team to consolidate day-to-day data flow and member engagement on one fully integrated program.

Want to learn more about Action Network Mobile Messaging? Click here to sign up for a live demo!

Kyla Hsia, Senior Digital Strategist at AFL-CIO, puts it this way:

“Mobile messaging is literally the same as writing an email [on Action Network]. Now we can easily track an email we sent saying to call your Senator about the PRO Act and then send a follow-up text a week later to everyone and ask, ‘Hey, did you do this yet?’ Just to be able to contact them on two different mediums is so helpful.”

I know migrations can seem scary — especially migrations of this size — but they don’t have to be! From the start, I worked with the AFL-CIO team to establish a timeline and checklist that included cleaning up data, updating mobile opt-in language, and rolling out the new tool across the federation. We were there every step of the way in the AFL-CIO’s migration process, and the result is a stronger digital program that’s even more effective at mobilizing activists around progressive causes. You can hear more from Kyla about the whole migration process in our newest case study, Mobile Program Migration to Action Network.

Click here to read the case study.

And if you’re ready to migrate to Action Network Mobile Messaging — or you have some questions about the process — email us at [email protected]. I look forward to chatting with you about how you can build an even more powerful digital program with Mobile Messaging!

Take care,

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